Fusing online media monitoring data with a secondary online data feeds to generate ratings data for online media exposure

ABSTRACT

Example apparatus disclosed herein are to access first data entries from a first data source based on a first media identifier, the first data entries associated with first streaming media, respective ones of the first data entries including the first media identifier and corresponding timestamps that indicate when the first streaming media was presented or accessed via a group of media devices. Disclosed example apparatus are also to access second data entries from a second data source based on a keyword or phrase, the second data entries associated with news information or weather information. Disclosed example apparatus are further to align, based on the timestamps, the second data entries with values of a time varying audience of the first streaming media determined based on the first data entries to determine ratings data that correlates changes in the time varying audience with the news information or the weather information.

RELATED APPLICATION(S)

This patent arises from a continuation of U.S. patent application Ser.No. 14/506,282 (now U.S. patent Ser. No. ______), which is titled“FUSING ONLINE MEDIA MONITORING DATA WITH SECONDARY ONLINE DATA FEEDS TOGENERATE RATINGS DATA FOR ONLINE MEDIA EXPOSURE,” and which was filed onOct. 3, 2014. Priority to U.S. patent application Ser. No. 14/506,282 isclaimed. U.S. patent application Ser. No. 14/506,282 is herebyincorporated herein by reference in its entirety.

FIELD OF THE DISCLOSURE

This disclosure relates generally to media monitoring and, moreparticularly, to fusing online media monitoring data with secondaryonline data feeds to generate ratings data for online media exposure.

BACKGROUND

Audience measurement systems that determine overnight ratings datacharacterizing exposure to broadcast media, such as broadcast televisionprograms, broadcast radio programs, etc., are known. However, exposureto media is no longer limited to broadcast media sources. For example,the use of computing platforms, such as smartphones, tablet computers,notebook computers, desktop computers, etc., to stream and/or downloadonline media, such as content, advertisements, etc., has becomecommonplace. Existing overnight ratings data may not adequatelycharacterize such exposure to online media.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram of an example environment of use including anexample audience measurement entity server to fuse online mediamonitoring data with secondary online data feeds in accordance with theteachings of this disclosure to generate ratings data for online mediaexposure.

FIG. 2 depicts an example process to fuse online media monitoring datawith secondary online data feeds to generate ratings data for onlinemedia exposure in the first example environment of use of FIG. 1.

FIG. 3 is a block diagram depicting an example implementation of theaudience measurement entity server included in the example environmentof use of FIG. 1.

FIG. 4 is a block diagram depicting an example implementation of a datafusion processor that may be included in the example audiencemeasurement entity server of FIG. 3.

FIG. 5 is a block diagram depicting an example implementation of asecondary data feed searcher that may be included in the example datafusion processor of FIG. 4.

FIG. 6 is a block diagram depicting an example implementation of aratings data generator that may be included in the example data fusionprocessor of FIG. 4.

FIG. 7 is a block diagram of an example environment of use including asecond example implementation of the audience measurement entity serverof FIG. 1 that is able to augment ratings data, which characterizesonline media exposure, with overnight ratings data.

FIG. 8 is a flowchart representative of example machine readableinstructions that may be executed to implement the example audiencemeasurement entity server of FIGS. 1 and/or 3.

FIG. 9 is a flowchart representative of example machine readableinstructions that may be executed to implement the example secondarydata feed searcher of FIGS. 4 and/or 5.

FIG. 10 is a flowchart representative of first example machine readableinstructions that may be executed to implement the example ratings datagenerator of FIGS. 4 and/or 6.

FIG. 11 is a flowchart representative of second example machine readableinstructions that may be executed to implement the example ratings datagenerator of FIGS. 4 and/or 6.

FIG. 12 is a flowchart representative of third example machine readableinstructions that may be executed to implement the example ratings datagenerator of FIGS. 4 and/or 6.

FIG. 13 is a flowchart representative of fourth example machine readableinstructions that may be executed to implement the example ratings datagenerator of FIGS. 4 and/or 6.

FIG. 14 is a flowchart representative of fifth example machine readableinstructions that may be executed to implement the example ratings datagenerator of FIGS. 4 and/or 6.

FIG. 15 is a flowchart representative of example machine readableinstructions that may be executed to implement the example system ofFIG. 7.

FIG. 16 is a block diagram of an example processor platform structuredto execute the example machine readable instructions of FIGS. 8-13and/or 14 to implement the example audience measurement entity server ofFIGS. 1 and/or 3, which includes the example data fusion processor ofFIGS. 3 and/or 4.

FIG. 17 is a block diagram of an example processor platform structuredto execute the example machine readable instructions of FIG. 9 toimplement the example secondary data feed searcher of FIGS. 4 and/or 5.

FIG. 18 is a block diagram of an example processor platform structuredto execute the example machine readable instructions of FIGS. 10-13and/or 14 to implement the example ratings data generator of FIGS. 4and/or 6.

FIG. 19 is a block diagram of an example processor platform structuredto execute the example machine readable instructions of FIG. 15 toimplement the example audience measurement server of FIGS. 1 and/or 7.

FIG. 20 depicts a first example operation of the example data fusionprocess of FIG. 2.

FIG. 21 depicts a second example operation of the example data fusionprocess of FIG. 2.

FIG. 22 depicts an example output of an example ratings dashboardincluded in the example operation of the example audience measuremententity server of FIG. 7.

Wherever possible, the same reference numbers will be used throughoutthe drawing(s) and accompanying written description to refer to the sameor like parts, elements, etc.

DETAILED DESCRIPTION

Methods, apparatus, systems, storage media, etc., to fuse online mediamonitoring data with secondary online data feeds to generate ratingsdata for online media exposure are disclosed herein. Example methodsdisclosed herein to determine ratings data for online media exposureinclude accessing timestamps included in monitoring data obtained bymonitoring exposure to online media. Such disclosed example methods alsoinclude searching a secondary online data feed using the timestampsincluded in the monitoring data for data entries associated withexposure to the online media. Such disclosed example methods furtherinclude fusing the data entries from the secondary online data feed withthe monitoring data to generate the ratings data for online mediaexposure.

In some such examples, the monitoring data includes media identifiersidentifying media that was presented and/or accessed via a group ofonline computing platforms. In some such examples, the timestamps areassociated with the media identifiers. In some such examples, respectiveones of the timestamps indicate when respective media identified byassociated ones of the media identifiers have been presented and/oraccessed via the group of online computing platforms.

Some such example methods further include receiving at least a portionof the monitoring data from a monitoring device that is to monitor mediaexposure associated with a first one of the online computing platforms.Additionally or alternatively, some such example methods further includereceiving at least a portion of the monitoring data from a server thatis to provide first online media to the first one of the onlinecomputing platforms.

In some such examples, the monitoring data includes instances of thefirst media identifier being associated with respective ones of thetimestamps. In some such examples, searching the secondary online datafeed includes selecting first data entries from the secondary onlinedata feed having entry times corresponding to (e.g., within one or moretime windows of) the respective ones of the timestamps associated withthe first media identifier in the monitoring data. In some suchexamples, searching the secondary online data feed also includesselecting second data entries from the first data entries based on thefirst media identifier. In some such examples, fusing the data entrieswith the monitoring data includes combining the monitoring data and thesecond data entries to determine first ratings data characterizingexposure to first media identified by the first media identifier.

In some such examples, the secondary online data feed comprises a socialmedia feed, and selecting the second data entries includes selecting thefirst data entries from the secondary online data feed having contentcorresponding to the first media identified by the first mediaidentifier to be the second data entries. In some such examples,combining the monitoring data and the second data entries includes usingthe monitoring data to determine a time varying audience of the firstmedia. In some such examples, combining the monitoring data and thesecond data entries also includes using the second data entries todetermine a time varying social impact of the first media. In some suchexamples, combining the monitoring data and the second data entriesfurther includes aligning values of the time varying audience withcorresponding values of the time varying social impact based on thetimestamps included in the monitoring data.

In some such examples, using the monitoring data to determine the timevarying audience of the first media includes using the media identifiersand the timestamps included in the monitoring data to determine a timevarying number of the computing platforms that accessed and/or presentedthe first media over a first period of time.

In some such examples, using the second data entries to determine thetime varying social impact of the first media includes determining, fora first one of the timestamps associated with the first mediaidentifier, a first number of distinct social media users that authoreda first subset of the second data entries corresponding to the first oneof the timestamps. In some such examples, using the second data entriesto determine the time varying social impact of the first media alsoincludes determining, for a second one of the timestamps associated withthe first media identifier, a second number of distinct social mediausers that authored a second subset of the second data entriescorresponding to the second one of the timestamps.

Additionally or alternatively, in some such examples, using the seconddata entries to determine the time varying social impact of the firstmedia further includes combining metrics (e.g., numbers of subscribers,numbers of followers, numbers of friends, etc.) characterizingrespective reaches of respective ones of the social media users in thefirst number of distinct social media users to determine a first valuecharacterizing social media reach of the first media at a first timecorresponding to the first one of the timestamps associated with thefirst media identifier. In some such examples, using the second dataentries to determine the time varying social impact of the first mediaalso includes combining metrics (e.g., numbers of followers, numbers offriends, etc.) characterizing respective reaches of respective ones ofthe social media users in the second number of distinct social mediausers to determine a second value characterizing the social media reachof the first media at a second time corresponding to the second one ofthe timestamps associated with the first media identifier.

Additionally or alternatively, in some such examples, using the seconddata entries to determine the time varying social impact of the firstmedia includes combining metrics (e.g., numbers of likes, numbers ofdislikes, numbers of thumbs-up, numbers of thumbs-down, etc.)characterizing feedback to respective ones of a first subset of thesecond data entries corresponding to a first one of the timestamps todetermine a first value characterizing social media response to thefirst media at a first time associated with the first one of thetimestamps. In some such examples, using the second data entries todetermine the time varying social impact of the first media alsoincludes combining metrics (e.g., numbers of likes, numbers of dislikes,numbers of thumbs-up, numbers of thumbs-down, etc.) characterizingfeedback to respective ones of a second subset of the second dataentries corresponding to a second one of the timestamps to determine asecond value characterizing the social media response to the first mediaat a second time associated with the second one of the timestamps.

Additionally or alternatively, in some such examples, using the seconddata entries to determine the time varying social impact of the firstmedia includes processing respective ones of a first subset of thesecond data entries corresponding to a first one of the timestamps todetermine a first value characterizing social media response to thefirst media at a first time associated with the first one of thetimestamps. For examples, processing of the first subset of the seconddata entries can include detecting positive keywords and/or phrases inthe data entries, detecting negative keywords and/or phrases in the dataentries, etc., and processing such positive and negative keywords and/orphrases to determine whether the first media received a positiveresponse or a negative response among social media users at the firsttime associated with the first one of the timestamps. In some suchexamples, using the second data entries to determine the time varyingsocial impact of the first media also includes processing respectiveones of a second subset of the second data entries corresponding to asecond one of the timestamps to determine a second value characterizingthe social media response to the first media at a second time associatedwith the second one of the timestamps. For examples, processing of thesecond subset of the second data entries can include detecting positivekeywords and/or phrases in the data entries, detecting negative keywordsand/or phrases in the data entries, etc., and processing such positiveand negative keywords and/or phrases to determine whether the firstmedia received a positive response or a negative response among socialmedia users at the second time associated with the second one of thetimestamps.

In some disclosed example methods, the monitoring data includesinstances of the first media identifier being associated with respectiveones of the timestamps, and the secondary online data feed includes atleast one of a news feed or a weather feed. In some such examples,searching the secondary online data feed includes selecting data entriesfrom the news feed and/or the weather feed having entry timescorresponding to (e.g., within one or more time windows of) therespective ones of the timestamps associated with the first mediaidentifier in the monitoring data. In some such examples, fusing thedata entries from the secondary online data feed with the monitoringdata includes aligning the monitoring data with the first data entriesfrom the news feed and/or the weather feed based on the timestamps.

These and other example methods, apparatus, systems, storage media,etc., to fuse online media monitoring data with secondary online datafeeds to generate ratings data for online media exposure are disclosedin further detail below.

As noted above, the use of computing platforms, such as smartphones,tablet computers, notebook computers, desktop computers, etc., to streamand/or download online media has become commonplace. Accordingly,enhancing audience measurement campaigns, which may already determineovernight ratings data characterizing exposure to broadcast media, toinclude monitoring of online media impressions, such as impressionsrelated to presentations of content, advertisements, etc., on computingplatforms can be valuable to content providers, advertisers, etc.Moreover, with the increasing popularity of on-demand access to mediavia the streaming and/or downloading of online media, comes acorresponding desire on the part of media providers, advertisers,service provides, distributors, manufacturers, etc., to obtain real-timefeedback concerning the exposure to the online media. Although providingovernight ratings data enhanced to incorporate online media monitoringalong with the more traditional monitoring of broadcast media sourcescan be a valuable commodity to media providers, advertisers, etc., thetime lag associated with such overnight ratings data runs counter to thedesire for real-time ratings data.

Furthermore, data feeds from secondary online data sources, such associal media sources, news sources, weather sources, etc., can providevaluable insight into not only what media is being accessed inreal-time, but how that media is being perceived. For example, socialmedia users often comment on media programs in real-time as the media isbeing presented (e.g., broadcasted, streamed, etc.) and/or shortlythereafter. Such comments can indicate whether the media is beingperceived positively or negatively by the users. Additionally oralternatively, current news events and/or weather events can affect, inreal-time, the media accessed by online users. Thus, being able to fusedata feeds from secondary sources with online media monitoring data, inreal-time, which may not be possible with existing overnight ratingssystems, can provide a level of real-time feedback desired by today'smedia providers, advertisers, etc.

Examples disclosed herein to generate ratings data for online mediaexposure by fusing online media monitoring data with secondary onlinedata feed(s) solve at least some of the technical problems associatedwith obtaining real-time ratings data characterizing the exposure toonline media. For example, to solve the problem of providing ratingsdata for online media, some example solutions disclosed herein takeadvantage of the network connection(s) established by a computingplatform to receive (e.g., stream and/or download) online media toreport monitoring data, which characterizes exposure to that media, fromthe computing platform to an audience measurement entity. Accordingly,example solutions disclosed herein are able to use the alreadyestablished network connection(s) to report the monitoring data inreal-time as the online media is being received (e.g., and presented),unlike some prior monitoring techniques for broadcast media, which maybuffer the monitoring data and wait until a certain time-of-day (e.g.,late evening and/or early morning) to establish a network connection andreport the monitoring data to the audience measurement entity.Furthermore, because the example solutions disclosed herein receivemonitoring data from computing platform(s) accessing and/or presentingonline media, such solutions are able to turn-around and process suchreal-time monitoring data to determine ratings data in real-time.

Also, in some example solutions disclosed herein, the computing platformreceiving online media (and/or a meter associated with the computingplatform) is able to determines the monitoring data in real-time as theonline media is received and/or presented using information alreadyprovided in the online media stream/data, in contrast with some priormonitoring techniques for broadcast media, which may requirepost-processing of media signals (e.g., audio and/or video signals,etc.) to determine the monitoring data. For example, online mediamonitoring data may include media identifiers, which are obtained fromthe online media stream/data and which identify the online mediaaccessed and/or presented by the computing platform. In some examples,the media monitoring data also includes timestamps associated with themedia identifiers and indicating when the respective online mediaidentified by the media identifiers was accessed and/or presented. Insome such example solutions, because the monitoring data is reported inreal-time to the audience measurement entity, the audience measuremententity is able to update its ratings data in real-time. For example,when new monitoring data is received in real-time, the audiencemeasurement entity can use the media identifiers and timestamps includedin the monitoring data to update (e.g., in real-time) a count of anumber of computing platforms accessing/presenting given media at agiven time (e.g., a current time), during a given time window (e.g.,including a current time), etc.

Additionally or alternatively, to solve the problem of how to fusesecondary source data feeds with online media monitoring data, someexample solutions disclosed herein use the timestamps included in onlinemedia monitoring data characterizing the exposure to online media, andtimestamps or other timing information associated with data entriesobtained from one or more secondary data feeds, to combine, augment,and/or otherwise fuse the online media monitoring data with thesecondary data feeds to determine real-time ratings data for onlinemedia. For example, the data entries from the secondary data feeds maycorrespond to the social media posts, social media status updates,tweets, news alerts, weather alerts, etc., and the timing informationassociated with data entries may correspond to timestamps indicatingwhen the social media posts, status updates, tweets, news alerts,weather alerts, etc., were posted, updated, etc. In some examplesolutions disclosed herein, the timestamps included in the online mediamonitoring data are used to select secondary feed data entries havingtimes corresponding to (e.g., within one or more time windows of) thetimes when online media identified in the monitoring data was accessedand/or presented, and to align the selected secondary feed data entrieswith the specific instances when such online media was accessed and/orpresented. In some examples, by performing an initial search of thesecondary feed data entries using the timestamps, example solutionsdisclosed herein can quickly reduce the number of secondary feed dataentries to be processed to a more manageable amount. Furthermore, insome disclosed example solutions, the selection and alignment ofsecondary feed data entries with monitoring data entries occurs inreal-time (e.g., as new monitoring data is received in real-time) suchthat the correlation(s) between the secondary data feeds and onlinemedia exposure can readily be observed.

In some example solutions disclosed herein, the media identifiersincluded in the online media monitoring data are used to parse (e.g.,extract) information from the data entries selected, based on thetimestamps, from the secondary data feed(s), which is further processedto determine time-varying metrics to be associated with (e.g., fusedwith) time varying audience data determined from the online mediamonitoring data. Some example solutions disclosed herein process themedia identifiers and timestamps included in the online media monitoringdata to determine time varying audience data for different mediaidentified by the media identifiers included in the monitoring data(e.g., such as a count, updated in real-time, of a number of computingplatforms accessing/presenting given identified media at a given time(e.g., a current time), during a given time window (e.g., including acurrent time), etc.). Some such example solutions also process the dataentries selected, based on the monitoring data timestamps, from thesecondary data feed(s) to determine time varying social impact metricsthat can be fused with (e.g., aligned, in time, with) the time varyingaudience data using the timestamps included in the online mediamonitoring data. As disclosed in further detail below, such socialimpact metrics can include, but are not limited to, (i) a social impactmetric specifying a number of distinct social media users that commentedon particular online media at time(s) corresponding to the timestamps inthe monitoring data, (ii) a social impact metric specifying a socialmedia reach of particular online media at time(s) corresponding to thetimestamps in the monitoring data, (iii) social impact metric specifyinga social media feedback and/or a social media response to particularonline media at time(s) corresponding to the timestamps in themonitoring data, etc.

Turning to the figures, a block diagram of an example environment of use100 including an example audience measurement entity (AME) server 105 tofuse online media monitoring data with secondary online data feeds togenerate ratings data for online media exposure as disclosed herein isillustrated in FIG. 1. The example AME server 105 of FIG. 1 generatesratings data to characterize online media exposure via one or morecomputing platforms, such as an example consumer media device 110, incommunication with one or more networks, such as an example network 115.In the example environment of use 100, the consumer media device 110 isin communication with the network 115 and, as such, is able to accessonline media from one or more media servers, such as an examplestreaming media server 120. For example, the consumer media device 110is able to access the streaming media server 120 and/or other servers(e.g., an ad server, etc.) via the network 115, and receive and presentmedia (represented by a directed line 122 in FIG. 1), such as movies,television program, advertisements, etc., streamed and/or otherwiseobtained from the streaming media server 120 and/or other servers. Insome such examples, the ratings data generated by the AME server 105characterizes (potentially in real-time) the sizes of audiences,compositions of audiences, etc., of different media accessed fromservers, such as the streaming media server 120, and/or presented by theconsumer media device(s) 110, as well as how such audiences vary overtime.

As used herein, the phrase “in communication,” including variancesthereof, encompasses direct communication and/or indirect communicationthrough one or more intermediary components and does not require directphysical (e.g., wired) communication and/or constant communication, butrather additionally includes selective communication at periodic oraperiodic intervals, as well as one-time events.

In the illustrated example of FIG. 1, the AME server 105 can beimplemented by any type(s), number(s) and/or combination of physicaland/or virtual servers and/or platforms. The example consumer mediadevice 110 of FIG. 1 can be implemented by any computing device,apparatus, system, etc., such as a mobile phone or smartphone, a tabletcomputer (e.g., an Apple iPad™), a notebook computer, a desktopcomputer, a gaming device (e.g., a Nintendo 3DS™), a gaming console(e.g., a Microsoft Xbox360™, a Playstation PS4™, a Nintendo Wii U™,etc.), a personal digital assistant (PDA), etc. The example network 115of FIG. 1 can be implemented by any type(s), number(s) and/orcombination of computing networks, such as a mobile cellular network, awireless local area network (WLAN), such as a WiFi network, aproprietary wireless network, the Internet, etc. The example streamingmedia server 120 of FIG. 1 can be implemented by a streaming mediaservice, such as Netflix, Hulu, Amazon, etc., accessible from theconsumer media device 110, an advertisement server, a news portalhosting media, a web portal hosting media, etc. As such, the streamingmedia server 120 can be implemented by any type(s), number and/orcombination of physical and/or virtual servers and/or platforms capableof streaming media over a network to a media device, such as theconsumer media device 110.

To generate ratings data, the AME server 105 of the illustrated examplereceives online media monitoring data from, for example, the streamingmedia server 120 and/or one or more other servers providing online mediato the consumer media device(s) 110. Additionally or alternatively, insome examples, the AME server 105 receives online media monitoring datafrom one more meters, such as an example meter 125, monitoring mediaexposure associated with the consumer media device(s) 110. In theillustrated example of FIG. 1, the online media monitoring data receivedby the AME server 105 from the streaming media server 120, and/or one ormore other servers, is represented by a directed line 130, whereas theonline media monitoring data received by the AME server 105 from themeter(s) 125 is represented by a directed line 135. In some examples,the meter(s) 125 and/or the streaming media server 120 and/or otherserver(s) are able to report the media monitoring data 130/135 inreal-time to the AME server 105 using network connections alreadyestablished with the network 115 to carry the streaming media beingmonitored. In some examples, the online media monitoring data reportedto the AME server 105 includes media identifiers identifying the onlinemedia accessed and/or presented by the consumer media device(s) 110. Insome examples, the online media monitoring data includes timestampsassociated with the media identifiers to indicate when the mediaidentified by the media identifiers was accessed, presented, etc.

For example, the online media monitoring data may include a sequence ofdata entries containing, among other things, respective media identifierand timestamp pairs indicating the particular media accessed and/orpresented by the consumer media device(s) 110 at regular or irregulartime intervals (e.g., such as every 10 seconds, 15 seconds, 30 seconds,etc.) and/or when certain events occur (e.g., such as when access and/orpresentation of particular media is initiated, terminated, paused,etc.), etc., and/or combinations thereof. For example, the mediaidentifiers included in the online media monitoring data may be obtainedfrom metadata accompanying the media provided to the consumer mediadevice(s) 110 (e.g., such as media identification data included in ID3tags accompanying the media, and/or embedded in the media, and/orincluded in the headers and/or other portions of the transport streamsconveying the media, etc.) and detected by the server(s) 120 when themedia is accessed and/or by the meter(s) 125 when the media is received.In some such examples, the timestamps included in the online mediamonitoring data enable the AME server 105 to perform real-time and/ornon-real-time identification of the media being accessed and/orpresented by the consumer media device(s) 110 at different times.Moreover, the timestamps enable the AME server 105 to align the onlinemedia monitoring data for different consumer media device 110, in time,such that the AME server 105 can generate ratings data characterizing,for example, audiences of particular online media at different times.

In the illustrated example of FIG. 1, the meter 125 can be implementedby any type(s), number(s) and/or combination of application(s) (e.g.,apps) executing on the consumer media device 110, and/or monitoringdevices electrically coupled to (e.g., via an electrical data port),optically coupled to (e.g., via an electrical optical port) and/orotherwise in communication with the consumer media device 110, andcapable of determining monitoring data, such as the monitoring datadescribed above, characterizing exposure to online media at the consumermedia device 110. In some examples, the meter 125 is an application thata service provider automatically installs on the consumer media device110 and/or causes to be automatically downloaded to the consumer mediadevice 110 via the network 115. In some examples, the streaming mediaserver 120, or another server, causes the meter 125 to be downloaded tothe consumer media device 110 as a condition to access streaming media.Such meters may be referred as non-panelist meters to distinguish themfrom panelist meters that are provided to panelists statisticallyselected by an AME for inclusion in an audience measurement panel (andwhich may include more extensive media monitoring functionality than thenon-panelist meters). However, in some examples, the meter 125 maycorrespond to a panelist meter provided by an AME (e.g., a metersupplied to the service provider by the AME for downloading as acondition of access to streaming media). As such, the online mediamonitoring solutions disclosed herein can be used to monitor a computingplatform regardless of whether the computing platform is associated withan AME panelist.

In the example environment of use 100 of FIG. 1, the AME server 105fuses the online media monitoring data obtained from the server(s) 120and/or meter(s) 125 with information from one or more secondary onlinedata feeds to generate the ratings data characterizing online mediaexposure associated with the consumer media devices 110. For example, inthe environment of use 100 of FIG. 1, such secondary online data feedscan correspond to (i) one or more social media data feeds (representedby a directed line 140) obtained from one or more social media servers145, (ii) one or more news data feeds (represented by a directed line150) obtained from one or more news servers 155, (iii) one or moreweather data feeds (represented by a directed line 160) obtained fromone or more weather servers 165, (iv) one or more program guide datafeeds (represented by a directed line 170) obtained from one or moreprogram guide servers 175, etc., and/or any combinations(s) thereof. Insome examples, the AME server 105 uses the timestamps included in theonline media monitoring data 130 and/or 135 to fuse (e.g., combine,augment, etc.) the online media monitoring data 130/135 with thesecondary online data feed(s) 140, 150, 160 and/or 170. For example, theAME server 105 may use the timestamps included in the online mediamonitoring data 130/135 to select data entries from the secondary onlinedata feed(s) 140, 150, 160 and/or 170 having times corresponding to(e.g., within one or more time windows of, such as windows of 5 seconds,10 seconds, 15 seconds, 30 seconds, 1 minute, several minutes, etc.) thetimestamps indicating when online media identified in the monitoringdata was accessed and/or presented. In such examples, the AME server 105may further use the timestamps included in the online media monitoringto align the selected secondary feed data entries with specificinstances in time when the different online media identified in themonitoring data was accessed and/or presented. In this way, the AMEserver 105 of the illustrated example is able to align, in time, onlinemedia exposure, as represented by the online media monitoring data130/135, with relevant information obtained and/or determined from thesecondary online data feed(s) 140, 150, 160 and/or 170.

In some examples, the AME server 105 further uses the media identifiers(and/or other information) included in the online media monitoring data130/135 to parse the data entries selected, based on the monitoring datatimestamps, from the secondary data feed(s) 140, 150, 160 and/or 170 toidentify and extract information from the selected data entries that isfurther related to the media identified by the media identifiers. Assuch, the AME server 105 of the illustrated example implements a twophase approach to obtain information from the secondary data feed(s)140, 150, 160 and/or 170. In the first phase, the example AME server 105uses the timestamps included in the media monitoring online mediamonitoring data 130/135 to reduce the universe of data entries from thesecondary data feed(s) 140, 150, 160 and/or 170 to a more manageablenumber having times corresponding to (e.g., within respective window(s)of) the timestamps included in the media monitoring online mediamonitoring data 130/135. In the second phase, the example AME server 105uses the media identifier(s) associated with a particular timestamp (or,for example, range of timestamps) in the online media monitoring data130/135 to parse the resulting smaller set of data entries from thesecondary data feed(s) 140, 150, 160 and/or 170 to obtain informationfrom the secondary data feed(s) 140, 150, 160 and/or 170 relevant tomedia identified by the media identifier(s) and associated with time(s)corresponding to that timestamp. In some examples, this information isthen further processed to determine time-varying metrics to beassociated with (e.g., aligned in time with) time varying audiencemetrics and/or other ratings metrics determined by the AME server 105from the online media monitoring data 130/135. Examples of suchprocessing are described in further detail below in connection with FIG.2.

An example procedure 200 capable of being performed by the example AMEserver 105 to fuse online media monitoring data with secondary onlinedata feeds to generate ratings data for online media exposure in theexample environment of use 100 of FIG. 1 is illustrated in FIG. 2. Inthe example procedure 200 of FIG. 2, the AME server 105 performs anexample media monitoring data parsing process 205 on the received onlinemedia monitoring data 130 and/or 135. For example, and as describedabove, the online media monitoring data 130/135 may include mediaidentifiers identifying media that was presented and/or accessed via agroup of one or more online computing platforms (e.g., such as theconsumer media device 110), and timestamps associated with the mediaidentifiers such that respective ones of the timestamps indicate whenrespective media identified by associated ones of the media identifierswas presented and/or accessed via the group of online computingplatforms. For example, for a particular media identifier, the onlinemedia monitoring data 130/135 may include a sequence of data entriesincluding the particular media identifier, an identifier of the consumermedia device 110, and a sequence of timestamps to indicate when themedia identified by the particular media identifier was accessed and/orpresented by the consumer media device 110. In such examples, the AMEserver 105 performs the media monitoring data parsing process 205 to,for example, determine the media identifiers and associated timestampsincluded in the online media monitoring data 130/135. In some suchexamples, the media monitoring data parsing process 205 identifiesinstances of a particular media identifier and its associated timestampsto, for example, determine a time varying audience of the online mediaidentified by the particular media identifier (e.g., by identifyingwhich consumer media device(s) 110 were associated with exposure to theparticular media and determining when the particular media was accessedand/or presented and, thus, likely consumed).

For example, the media monitoring data parsing process 205 can examinethe media identifiers and associated timestamps, along with identifiersincluded in the media monitoring data to identify the consumer mediadevices 110 associated with different media monitoring data entries, todetermine a count of the number of the consumer media devices 110accessing/presenting given media at a given time (e.g., a current time),during a given time window (e.g., including a current time), etc. Insome examples, such a count is used to represent an audience of thegiven media (e.g., in terms of a number of devices accessing/presentingthe media), which is variable over time (and, in some examples,updateable in real-time) as new media monitoring data is received by themedia monitoring data parsing process 205.

In the example procedure 200 of FIG. 2, the AME server 105 also performsone or more example secondary online data feed parsing processes 210 onreceived secondary online data feeds. For example, and as illustrated inFIG. 2, the example AME server 105 performs one or more of an examplesocial media data parsing process 215 on the example social media datafeed(s) 140 obtained from (e.g., requested from, received from, accessedat, etc.) the social media server(s) 145, an example news data parsingprocess 220 on the example news data feed(s) 150 obtained from (e.g.,requested from, received from, accessed at, etc.) the news server(s)155, an example weather data parsing process 225 on the example weatherdata feed(s) 160 obtained from (e.g., requested from, received from,accessed at, etc.) the weather server(s) 165, and/or an example programguide data parsing process 230 on the example program guide data feed(s)170 obtained from (e.g., requested from, received from, accessed at,etc.) the program guide server(s) 175. For example, the AME server 105uses the timestamps included in the online media monitoring data 130/135to query one or more of the social media server(s) 145, the newsserver(s) 155, the weather server(s) 165 and/or the program guideserver(s) 175 to request data entries having times corresponding to(e.g., equal to or within a window of) the timestamps included in theonline media monitoring data 130/135. In such examples, the AME server105 then performs one or more of the secondary online data feed parsingprocesses 210 on the received data entries forming the secondary onlinedata feeds to extract information from the data entries and store theextracted information in a database or other searchable storage for usein generating ratings data for online media exposure.

In some examples, a social media data feed 140 includes social mediadata entries corresponding to respective social media posts, statusupdates, tweets, etc., which also include time information, such astimestamps, indicating when each respective social media post, statusupdate, tweet, etc., was posted, updated, etc. In such examples, thesocial media data parsing process 215 performed by the AME server 105parses the social media data feed 140 to identify the contents of thedifferent data entries included in the social media data feed 140 andthe times (e.g., timestamps) associated with the different social mediadata entries. For example, given a particular format of the data entriesincluded in the social media data feed 140, the social media dataparsing process 215 can use the format to parse (e.g., extract)different pieces of information from a data entry, such as a time (e.g.,timestamp) for the entry, the contents (e.g., typed text, embeddedhyperlinks, etc.) of the data entry, etc. In some examples, once thesocial media data parsing process 215 determines the time for a givendata entry, the social media data parsing process 215 further uses mediaidentifier(s) from the online media monitoring data 130/135 that is/areassociated with a timestamp corresponding to the time of the data entryto further parse the data entry to determine whether informationmatching the media identifier is included in the contents of the dataentry, which indicates whether the particular data entry is relevant tothe media identified by the media identifier. In some examples, thesocial media data parsing process 215 additionally or alternativelyparses the data entries of the social media data feed 140, and/orperforms queries of the social media server(s) 145 using informationparsed from the data entries, to identify the social media user(s)associated with (e.g., the user(s) who posted, submitted, authored,updated, etc.) the different social media data entries, the reach of therespective social media user(s) (e.g., such as the number of subscribersfor each of the social media user(s), the number of followers for eachof the social media user(s), the number of friends of each of the socialmedia user(s), etc.), the feedback to the respective social media dataentries (e.g., such as the numbers of likes, numbers of dislikes,numbers of thumbs-up, numbers of thumbs-down, etc. associated with eachof the social media data entries), etc., or any combination(s) thereof.

In some examples, a news data feed 150 includes news data entriescorresponding to respective news articles, news bulletins, pressreleases, etc., and which include time information, such as timestamps,indicating when each respective news article, news bulletin, pressrelease, etc., was posted, updated, etc. In such examples, the news dataparsing process 220 performed by the AME server 105 parses the news datafeed 150 to identify the contents of the different data entries includedin the news data feed 150 and the times (e.g., timestamps) associatedwith the different news data entries. For example, given a particularformat of the data entries included in the news data feed 150, the newsdata parsing process 220 can use the format to parse (e.g., extract)different pieces of information from a data entry, such as a time (e.g.,timestamp) for the entry, the contents (e.g., typed text, embeddedhyperlinks, etc.) of the data entry, etc. In some such examples, thenews data parsing process 220 parses the data entries of the news datafeed 150 using the format to identify data entries associated with newsalerts, breaking news, and/or other news-related events.

In some examples, a weather data feed 160 includes weather data entriescorresponding to respective weather forecasts, weather alerts, etc., andwhich include time information, such as timestamps, indicating when eachrespective weather forecast, weather alert, etc., was posted, updated,etc. In such examples, the weather data parsing process 225 performed bythe AME server 105 parses the weather data feed 160 to identify thecontents of the different data entries included in the weather data feed160 and the times (e.g., timestamps) associated with the differentweather data entries. For example, given a particular format of the dataentries included in the weather data feed 160, the weather data parsingprocess 225 can use the format to parse (e.g., extract) different piecesof information from a data entry, such as a time (e.g., timestamp) forthe entry, the contents (e.g., typed text, embedded hyperlinks, etc.) ofthe data entry, etc. In some such examples, the weather data parsingprocess 225 parses the data entries of the weather data feed 160 usingthe format to identify data entries associated with weather alertsand/or other weather-related events, such as weather watches (e.g.,tornado watches, hurricane watches, etc.), weather warnings (e.g., suchas tornado watches, tornado warnings, etc.).

In some examples, a program guide data feed 170 includes program guidedata entries corresponding to broadcast schedules for different mediaprograms (e.g., television programs, radio programs, on-demand programs,etc.), programming announcements (e.g., such as program premiers,program interruptions, etc.), etc., and which include time information,such as timestamps, indicating when each schedule, announcement, etc.,was posted, updated, etc. In such examples, the program guide dataparsing process 230 performed by the AME server 105 parses the programguide data feed 170 to identify the contents of the different dataentries included in the program guide data feed 170 and the times (e.g.,timestamps) associated with the different program guide data entries.For example, given a particular format of the data entries included inthe program guide data feed 170, the program guide data parsing process230 can use the format to parse (e.g., extract) different pieces ofinformation from a data entry, such as a time (e.g., timestamp) for theentry, the contents (e.g., typed text, embedded hyperlinks, etc.) of thedata entry, etc. In some such examples, the program guide data parsingprocess 230 parses the data entries of the program guide data feed 170using the format to identify data entries associated with programmingannouncements and/or other program-related events (e.g., such as specialprogramming offers, contests, etc.).

In the example procedure 200 of FIG. 2, the AME server 105 performs anexample data fusion process 235 on the parsed media monitoring dataobtained from the monitoring data parsing process 205 and the parsedsecondary feed information obtained from one or more of the secondaryonline data feed parsing processes 210 to determine example online mediaratings 240. In some examples, the data fusion process 235 accesses thetimestamps and media identifiers parsed from the online media monitoringdata 130/135 using the monitoring data parsing process 205. In suchexamples, the data fusion process 235 then searches, as described infurther detail below, the data entries parsed by the secondary onlinedata feed parsing process(es) 210 from one or more of the secondaryonline data feeds 140, 150, 160 and/or 170 using at least the timestampsobtained from the online media monitoring data 130/135 to identify thesecondary data feed entries that may be associated with exposure to theonline media (e.g., at least based on time). In such examples, the datafusion process 235 then fuses, as described in further detail below, thedata entries from the secondary online data feed with the monitoringdata to generate the ratings data 240 characterizing online mediaexposure.

In some examples, the data fusion process 235 performs such data fusionby first selecting relevant data entries parsed by the secondary onlinedata feed parsing process(es) 210 from the one or more of the secondaryonline data feeds 140, 150, 160 and/or 170 as follows. To select therelevant data entries, the example data fusion process 235 identifiesthe timestamps included in the media monitoring data entries for aparticular media identifier. Next, the example data fusion process 235selects, from the one or more of the secondary online data feeds 140,150, 160 and/or 170, a first group of data entries having entry times(e.g., timestamps) corresponding to (e.g., equal to or within one ormore time window(s) of, etc.) the timestamps included in the mediamonitoring data entries for the particular media identifier. Next, theexample data fusion process 235 selects, from the previously selectedfirst group of secondary data feed entries, a second group of dataentries based on the particular media identifier being examined. Forexample, the data fusion process 235 may select those entries in thefirst group of secondary data feed entries having content correspondingto particular media associated with a particular media identifier (e.g.,such as entries having content matching some or all of the informationconveyed by particular media identifier, such as a name of the media, asource of the media, a character in the media, and actor/actress in themedia, etc.) to be the second group of data entries. The example datafusion process 235 then combines, augments, and/or otherwise fuses themonitoring data 130/135 with the second group of data entries selectedfrom the secondary online data feeds 140, 150, 160 and/or 170 togenerate the ratings data 240.

For example, to generate the online media ratings 240, the data fusionprocess 235 of the illustrated example determines audience data forparticular online media using the monitoring data 130/135, and fusesthis audience data with information obtained and/or determined from thesecond group of data entries selected, as described above, from thesecondary online data feeds 140, 150, 160 and/or 170. In some examples,to determine audience data, the data fusion process 235 uses the mediaidentifiers and timestamps obtained from the monitoring data parsingprocess 205 to determine time varying audience(s) of the one or moredifferent media identified by the media identifiers in the online mediamonitoring data 130/135. In some such examples, the data fusion process235 may examine the data entries of the online media monitoring data130/135 corresponding to a particular media identifier and use thetimestamps and consumer media device identifiers included in thoserecords to determine a time varying a count of the number of theconsumer media devices (e.g., representing the audience) that accessedand/or presented, over a given period of time, the particular mediaidentified by the particular media identifier. This time varying numberof consumer media devices can represent the time varying audience of theparticular media identified by the particular media identifier.

In some examples, the data fusion process 235 fuses, as follows,information obtained from the selected data entries from the secondaryonline data feeds 140, 150, 160 and/or 170 (e.g., such as the secondgroup of data entries described above) with the time varying audience(s)data determined from the online media monitoring data 130/135 togenerate the ratings data 240. In some examples, the data fusion process235 performs such data fusion by aligning the selected data entries fromthe secondary online data feeds 140, 150, 160 and/or 170 with the timevarying audience(s) using the timestamps included in the online mediamonitoring data 130/135 and the time information included in theselected data entries from the secondary online data feeds 140, 150, 160and/or 170. Then, the data fusion process 235 augments the time varyingaudience data for given media and a particular timestamp withinformation parsed from the selected data entries from the secondaryonline data feeds 140, 150, 160 and/or 170 corresponding to thatparticular timestamp.

Additionally or alternatively, in some examples in which a social mediadata feed 140 is processed for fusing with the online media monitoringdata 130/135, the data fusion process 235 performs an example procedureas illustrated in FIG. 20 to process the social media data entriesselected from the social media data feed 140 (e.g., based on themonitoring data timestamps and/or media identifiers, as described above)to determine an example time varying social impact metric 2005 for mediaidentified by a media identifier included in the media monitoring data130/135. In such examples, the data fusion process 235 then fuses thetime varying social impact metric 2005 for the media with time varyingaudience data 2010 determined for the media by aligning, based on themonitoring data timestamps, values of the time varying audiencedetermined for the media from the media monitoring data 130/135 withcorresponding values of the media's time varying social impact todetermine the online media ratings 240.

In some examples, the data fusion process 235 determines the timevarying social impact metric 2005 for given media as follows. For aparticular media identifier included in the online media monitoring data130/135, the data fusion process 235 of this example determines, foreach timestamp included in the media monitoring data 130/135 for theparticular media identifier, a respective number of distinct socialmedia users associated with (e.g., who posted, submitted, authored,updated, etc.) a respective subset of the social media data entriescorresponding to that respective timestamp and having content (e.g., asdetermined by the social media data parsing process 215) correspondingto the particular media identifier. This time-varying number of distinctsocial media users may then represent the time varying social impactmetric 2005 determined by the data fusion process 235 for the mediaidentified by the particular media identifier. For example, for a firstmedia identifier included in the online media monitoring data 130/135that identifies first media, the data fusion process 235 may determinethat a first number of social media users were responsible for posting afirst subset of social media data entries relevant to the first mediaand that occurred in a time window containing a first timestampassociated with the first media identifier. The data fusion process 235may also determine that a second number of social media users wereresponsible for posting a second subset of social media data entriesrelevant to the first media and that occurred in a time windowcontaining a second timestamp associated with the first mediaidentifier. In such an example, the data fusion process 235 maydetermine that the time varying social impact metric 2005 for the firstmedia identified by the first media identifier corresponds to the firstnumber of social media users at a first time corresponding to the firsttimestamp, but then corresponds to the second number of social mediausers at a second time corresponding to the second timestamp.

Additionally or alternatively, in some examples, the data fusion process235 may determine the time varying social impact metric 2005 based onmetrics characterizing the reaches of the social media users included inthe respective numbers of distinct social media users associated withthe respective subsets of the social media data entries corresponding todifferent timestamps and media identifiers. In some examples, suchmetrics are based on a number of subscribers, a number of followers, anumber of friends, etc., of each social media user. In some suchexamples, the data fusion process 235 further combines (e.g., adds,multiplies, averages, etc.) the metrics characterizing the respectivereaches (e.g., in terms of totals and/or averages of the numbers ofsubscribers, the numbers of followers, the numbers of friends, etc.) ofthe social media users included in the respective numbers of distinctsocial media users corresponding to different timestamps to determinerespective time varying values characterizing the social media reach ofthe media identified by the particular media identifier at timescorresponding to the different timestamps. These time-varying values ofthe social media reach may additionally or alternatively be used torepresent the time varying social impact metric 2005 determined by thedata fusion process 235 for the media identified by the particular mediaidentifier.

For example, consider the preceding example above in which the datafusion process 235 determined that a first number of social media userswere responsible for posting a first subset of social media data entriesrelevant to the first media and that occurred in a time windowcontaining a first timestamp associated with a first media identifier,and that a second number of social media users were responsible forposting a second subset of social media data entries relevant to thefirst media and that occurred in a time window containing a secondtimestamp associated with the first media identifier. In such anexample, the data fusion process 235 may determine the time varyingsocial impact metric 2005 associated with the first media identified bythe first media identifier to correspond to a first social media reachvalue at a first time corresponding to the first timestamp, and a secondsocial media reach value at a second time corresponding to the secondtimestamp. Furthermore, the data fusion process 235 may determine thefirst social media reach value to be a sum of the number of subscribers,the number of followers, the number of friends, etc., associated witheach of the social media users included in the first number of socialmedia users, whereas the data fusion process 235 may determine thesecond social media reach value to be a sum of the number ofsubscribers, the number of followers, the number of friends, etc.,associated with each of the social media users included in the secondnumber of social media users.

Additionally or alternatively, in some examples, the data fusion process235 may determine the time varying social impact metric 2005 based onmetrics characterizing the social media feedback associated with therespective subsets of the social media data entries corresponding todifferent timestamps and media identifiers. For example, for aparticular media identifier included in the online media monitoring data130/135, the data fusion process 235 may determine, for each timestampincluded in the media monitoring data 130/135 for the particular mediaidentifier, metrics characterizing the social media feedback for eachone of a subset of the social media data entries from the social mediadata feed (s) 140 corresponding to that respective timestamp and mediaidentifier. For example, such metrics can include, but are not limitedto, a number of likes, a number of dislikes, a number of thumbs-up, anumber of thumbs-down, etc., associated with each social media dataentry. In some such examples, the data fusion process 235 furthercombines the metrics characterizing the social media feedback for thesubsets of the social media data entries corresponding to the particularmedia identifier and its different timestamps to determine time-varyingoverall values characterizing the social media response (e.g., in termsor totals and/or averages of the numbers of likes, the numbers ofdislikes, the numbers of thumbs-up, the numbers of thumbs-down, etc.,and/or combination thereof, such as the number of likes minus the numberof dislikes divided by the total number of likes and dislikes, thenumber of thumbs-up minus the number of thumb-down divided by the totalnumber of thumbs-up and thumbs-down, etc.) to the media identified bythe particular media identifier at different times corresponding to thedifferent timestamps. These time-varying overall values of the socialmedia feedback/response may additionally or alternatively be used torepresent the time varying social impact metric 2005 determined by thedata fusion process 235 for the media identified by the particular mediaidentifier.

For example, consider the preceding example above in which the datafusion process 235 determined that a first subset of social media dataentries relevant to the first media occurred in a time window containinga first timestamp associated with a first media identifier, and that asecond subset of social media data entries relevant to the first mediaoccurred in a time window containing a second timestamp associated withthe first media identifier. In such an example, the data fusion process235 may determine the time varying social impact metric 2005 associatedwith the first media identified by the first media identifier tocorrespond to a first social media feedback value at a first timecorresponding to the first timestamp, and a second social media feedbackvalue at a second time corresponding to the second timestamp.Furthermore, the data fusion process 235 may determine the first socialmedia feedback value to be a value determined by combining (e.g.,summing, averaging, etc.) the individual social media feedback values(e.g., determined based on the number of likes, the number of dislikes,the number of thumbs-up, the number of thumbs-down, etc.) associatedwith each of the social media data entries included in the first subsetof social media data entries, whereas the data fusion process 235 maydetermine the second social media feedback value by combining theindividual social media feedback values associated with each of thesocial media data entries included in the second subset of social mediadata entries.

Additionally or alternatively, in some examples, the data fusion process235 may determine the time varying social impact metric 2005 based onother metrics characterizing the social media response associated withthe respective subsets of the social media data entries corresponding todifferent timestamps and media identifiers. For example, for aparticular media identifier included in the online media monitoring data130/135, the data fusion process 235 determines, for each timestampincluded in the media monitoring data 130/135 for the particular mediaidentifier, a subset of the social media data entries from the socialmedia data feed (s) 140 corresponding to that respective timestamp andmedia identifier. In some such examples, the data fusion process 235further processes the contents of respective ones of the subset of thesocial media data entries corresponding to a particular media identifierand a particular timestamp to determine a social media response to themedia identified by the particular media identifier and at a timecorresponding to the particular timestamp. For example, such processingmay involve processing the contents of the social media data entries todetect positive and/or negative keywords and/or phrases, positive and/ornegative emoticons, etc. In some such examples, the data fusion process235 further combines (e.g., adds, multiplies, averages, etc.) theprocessed contents of the subsets of the social media data entriescorresponding to the particular media identifier and its differenttimestamps to determine time-varying overall values characterizing thesocial media response (e.g., a total number of positive entries, apercent of positive entries, a total number of negative entries, apercent of negative entries, etc.) of the media identified by theparticular media identifier at different times corresponding to thedifferent timestamps. The time-varying values of the social mediaresponse may additionally or alternatively be used to represent the timevarying social impact metric 2005 determined by the data fusion process235 for the media identified by the particular media identifier.

Additionally or alternatively, in some examples in which one or more ofa news data feed 150, a weather data feed 160 and/or a program guidedata feed 170 are processed for fusing with the online media monitoringdata 130/135, the data fusion process 235 performs an example procedureas illustrated in FIG. 21 to process the news data feed 150, the weatherdata feed 160 and/or the program guide data feed 170 (e.g., based on themonitoring data timestamps and/or media identifiers, as described above)to select news feed data entries, weather feed data entries and/orprogram guide data entries, etc., corresponding to news-related events,network-related events, or program-related events 2105A-B, if any,occurring each timestamp (or a group of timestamps) associated with aparticular media identifier in the media monitoring data 130/135. Insuch examples, the data fusion process 235 then fuses the events 2105A-Bwith the time varying audience data 2010 determined for the media togenerate the online media ratings 240 by aligning, based on themonitoring data timestamps, values of the time varying audiencedetermined for the particular media from the media monitoring data130/135 with information (e.g., taken from the contents of the relevantnews feed data entries, weather feed data entries and/or program guidedata entries, etc.) describing the events 2105A-B, if any, occurring ateach different timestamp associated with a particular media identifier.In this way, events described in the news feed data entries, weatherfeed data entries and/or program guide data entries, etc., at differenttimes can be correlated, in time, against the values of the time varyingaudience determined for the media from the media monitoring data 130/135to determine what effect, if any, a particular event 2105A-B has/had onthe audience of particular media identified by a particular mediaidentifier.

For example, in the example online media ratings 240 of FIG. 21, theevent 2105A is associated with an increase in the audience 2010associated with the online media being monitored, whereas the event2105B appears to have little to no effect on the audience 2010. If themedia corresponds to weather programs being streamed from a serverassociated with a weather media provider, such as The Weather Channel,event 2105A might correspond to a weather alert issued by The WeatherChannel. The example online media ratings 240 of FIG. 21 indicate thatthe weather alert 2105A has the desired effect of increasing interest inthe media being streamed by The Weather Channel. Conversely, event 2105Bmight correspond to a news alert issued by a news provider, such as CNN.The example online media ratings 240 of FIG. 21 indicate that the newsalert 2105B has causes little to no change in the audience accessing themedia being streamed by The Weather Channel.

A block diagram depicting an example implementation of the AME server105 of FIG. 1 is illustrated in FIG. 3. The example AME server 105 ofFIG. 3 includes an example media monitoring data receiver 305 to receivethe online media monitoring data 130/135 from, for example, servers,such as the streaming media server 120, and/or meters, such as the meter125, etc., and/or any combination(s) thereof. The example AME server 105of FIG. 3 includes an example secondary data feed receiver 310 toreceive secondary data feed(s), such as one or more of the social mediadata feed(s) 140, the news data feed(s) 150, the weather data feed(s)160, the program guide data feed(s) 170 from, for example, one or moreservers, such as the social media server(s) 145, the news server(s) 155,the weather server(s) 165, the program guide server(s) 175, etc. Themedia monitoring data receiver 305 and the secondary data feed receiver310 can be implemented by any appropriate type(s) and/or number(s) ofnetwork and/or data interface(s), such as the example interface circuit1620 of FIG. 16.

The example AME server 105 of FIG. 3 further includes an example datafusion processor 315 to fuse the online media monitoring data 130/135received by the media monitoring data receiver 305 with the secondarydata feeds 140/150/160/170 received by the secondary data feed receiver310 to generate ratings data characterizing exposure to online media.For example, the data fusion processor 315 may implement the exampleprocedure 200 described above in connection with FIG. 2.

A block diagram depicting an example implementation of the data fusionprocessor 315 of FIG. 3 is illustrated in FIG. 4. The example datafusion processor 315 of FIG. 4 includes an example monitoring dataparser 405 to determine the media identifiers and associated timestampsincluded in the online media monitoring data 130/135. For example, themonitoring data parser 405 may parse the received online mediamonitoring data 130/135 to access instances of a particular mediaidentifier identifying particular online media, and the timestampsassociated with that particular media identifier, to track presentationof the particular online media by the monitored consumer media device110. In some examples, the monitoring data parser 405 may implement theexample media monitoring data parsing process 205 of FIG. 2.

The example data fusion processor 315 of FIG. 4 also includes one ormore example secondary feed data parsers 410 to parse the secondary datafeed(s) 140/150/160/170 received by the secondary data feed receiver 310to determine the contents of the data entries included in the secondarydata feed(s) 140/150/160/170. For example, respective secondary feeddata parser(s) 410 may implement one or more of the example social mediadata parsing process 215, the example news data parsing process 220, theexample weather data parsing process 225, and/or the example programguide data parsing process 230 of FIG. 2. For example, the secondaryfeed data parser(s) 410 can be configured with the formats in which datais arranged in the data entries of the secondary data feed(s)140/150/160/170. In such examples, the secondary feed data parser(s) 410uses the format for the data entries of a particular one of thesecondary data feed(s) 140/150/160/170 to parse (e.g., extract)different pieces of information from a data entry, such as a time (e.g.,timestamp) for the data entry, the contents (e.g., typed text, embeddedhyperlinks, etc.) of the data entry, an author of the entry, etc., forstorage in a searchable database and/or other storage. These differentpieces of parsed information can then be searched to, for example,determine whether the time for data entry corresponds to a timestamp inthe online media monitoring data 130/135, whether the contents of thedata entry include information matching a media identifier in the onlinemedia monitoring data 130/135, etc.

The example data fusion processor 315 of FIG. 4 further includes one ormore example secondary feed data searchers 415 to search the secondarydata feed entries parsed by the secondary feed data parser(s) 410 toidentify respective subsets of the secondary data feed entries to befused with respective portions of the media monitoring datacorresponding to different media identifiers and associated timestamps.An example implementation of one of the secondary feed data parser 410is illustrated in FIG. 5 and discussed in further detail below. Theexample data fusion processor 315 of FIG. 4 also includes an exampleratings data generator 420 to generate ratings data characterizingonline media exposure by combining, augmenting, and/or otherwise fusingthe online media monitoring data (e.g., parsed by the monitoring dataparser 405) with the appropriate secondary data feed entries (e.g.,parsed and selected by the secondary feed data parser(s) 410 and thesecondary feed data searcher(s) 415) based on the timestamps included inthe media monitoring data. An example implementation of one of theratings data generator 420 is illustrated in FIG. 6 and discussed infurther detail below. In some examples, the secondary feed datasearcher(s) 415 and the ratings data generator 420 collectivelyimplement the example data fusion process 235 of FIG. 2.

A block diagram depicting an example implementation of the examplesecondary feed data parser 410 from FIG. 4 is illustrated in FIG. 5. Theexample secondary feed data parser 410 of FIG. 4 includes an exampletimestamp filter 505 to select a first group of parsed data entries fromthe one or more of secondary online data feeds 140/150/160/170 havingentry times (e.g., timestamps) corresponding to (e.g., equal to orwithin one or more time window(s) of, etc.) the timestamps included inthe media monitoring data entries for a particular media identifier. Inthis way, the timestamp filter 505 identifies a group of parsedsecondary data feed entries that at least correspond in time to therespective timestamps at which media identified by the particular mediaidentifier was accessed, presented, etc., by a computing platform (e.g.,the consumer media device 110).

The example secondary feed data parser 410 of FIG. 4 includes an examplemedia identifier filter 510 to further select a second group of dataentries from the previously selected first group of secondary data feedentries based on a particular media identifier being examined. Forexample, the media identifier filter 510 may select those entries in thefirst group of secondary data feed entries having content correspondingto the particular media identifier (e.g., matching some or all of theinformation conveyed by the particular media identifier, such as a nameof the media, a source of the media, a character in the media, anactor/actress in the media, etc.) to be the second group of dataentries. In some examples, the media identifier filter 510 is used toprocess secondary data feeds that may mention the media corresponding tothe particular media identifier (e.g., such as the social media datafeed(s) 140, the news feed(s) 150, the program guide data feed(s) 170,etc.), but is not used to process secondary data feeds that are unlikelyto mention the media corresponding to the particular media identifier(e.g., such as the weather feed(s) 160, etc.)

A block diagram depicting an example implementation of the ratings datagenerator 420 of FIG. 4 is illustrated in FIG. 6. The example ratingsdata generator 420 of FIG. 6 includes an example audience determiner 605to process the media identifiers and timestamps included in the onlinemedia monitoring data 130/135 to determine the time varying audience(s)of particular media identified by the media identifiers at the timesrepresented by the timestamps. For example, and as described above, theaudience determiner 605 may examine the parsed data entries of theonline media monitoring data 130/135 corresponding to a particular mediaidentifier and use the timestamps and consumer media device identifiersincluded in those records to determine a time varying count of thenumber of the consumer media devices (e.g., representing the audience)that accessed and/or presented the particular media identified by theparticular media identifier over a given period of time.

The example ratings data generator 420 of FIG. 6 also includes anexample social impact determiner 610 to process the parsed and filtereddata entries from the social media data feed(s) 140 to determinemetric(s) representing the time varying social impact of mediaidentified by one or more media identifiers included in the mediamonitoring data 130/135, as described above. For example, and asdescribed above, the social impact determiner 610 may determine a timevarying social impact metric for particular media identified by aparticular media identifier to correspond to one or more of (i) therespective numbers of distinct social media users associated with therespective subsets of the social media data entries corresponding torespective timestamps associated with the particular media identifier,(ii) the time varying values characterizing the social media reach ofthe media identified by the particular media identifier at timescorresponding to the different timestamps associated with the particularmedia identifier, (iii) the time varying values characterizing thesocial media feedback and/or response to the media identified by theparticular media identifier at times corresponding to the differenttimestamps associated with the particular media identifier, etc.

In some examples, the ratings data generator 420 of FIG. 6 furtherincludes an example news event determiner 615 to select data entriesparsed from the news feed(s) 150 and corresponding to (e.g., at the sametime or within time windows of) the timestamps or groups of timestampsassociated with the respective media identifiers in the media monitoringdata 130/135. In some examples, the news event determiner 615 alsoexamines the selected news feed data entries for keywords/phrases (e.g.,such as the words “alert,” “bulletin,” etc., and/or text correspondingto (e.g., matching) information included in a media identifier, such asa program name, etc.) to further select the news feed data entrieshaving a higher likelihood of affecting online media exposure.Additionally or alternatively, in some examples, the ratings datagenerator 420 of FIG. 6 also includes an example weather eventdeterminer 620 to select data entries parsed from the weather feed(s)160 and corresponding to (e.g., at the same time or within time windowsof) the timestamps or groups of timestamps associated with therespective media identifiers in the media monitoring data 130/135. Insome examples, the weather event determiner 620 also examines theselected weather feed data entries for keywords/phrases (e.g., such asthe words “alert,” “watch,” “warning,” etc., and/or text correspondingto a media identifier, such as a program name, etc.) to further selectthe weather feed data entries having a higher likelihood of affectingonline media exposure. Additionally or alternatively, in some examples,the ratings data generator 420 of FIG. 6 includes an example programguide event determiner 625 to select data entries parsed from theprogram guide feed(s) 170 and corresponding to (e.g., at the same timeor within time windows of) the timestamps or groups of timestampsassociated with the respective media identifiers in the media monitoringdata 130/135. In some examples, the program guide event determiner 620also examines the selected program guide data entries forkeywords/phrases (e.g., such as text corresponding to a mediaidentifier, such as a program name, etc.) to further select the programguide data entries having a higher likelihood of affecting online mediaexposure.

In the illustrated example of FIG. 6, the ratings data generator 420includes an example data aligner 630 to generate online media exposureratings data by aligning, in time, the time varying audience datadetermined by the audience determiner 605 for different media with oneor more of (i) the time varying social impact data determined by thesocial impact determiner 610, (ii) the news feed data entries determinedby the news event determiner 615, (iii) the weather feed data entriesdetermined by the weather event determiner 620, (iv) the program guidedata feed entries determined by the program guide event determiner 625,etc., as described above. For example, such alignment can be performedby comparing the timestamps included in the media monitoring data130/135 with time information included in the secondary data feeds. Theexample ratings data generator 420 of FIG. 6 further includes an exampleratings reporter 635 to report the ratings data output from the dataaligner 630. The ratings reporter 635 can be implemented by anyappropriate type(s) and/or number(s) of network and/or datainterface(s), such as the example interface circuit 1620 of FIG. 16.Additionally or alternatively, the ratings reporter 635 can beimplemented by, for example, a graphical user interface (GUI) capable ofpresenting time varying audience data aligned with one or more of timevarying social impact data, time varying news event data, time varyingweather event data, and/or time varying program guide event data, etc.,in real-time and/or non-real-time.

A block diagram depicting a second example implementation of the AMEserver 105 included in a second example environment of use 700 isillustrated in FIG. 7. In the illustrated example of FIG. 7, the AMEserver 105 is configured to augment online media ratings data (e.g.,which may be updateable in real-time) with overnight ratings datadetermined, for example, by monitoring audience exposure to broadcastmedia (e.g., broadcast television, broadcast radio, etc.) For example,the AME server 105 of FIG. 7 may augment online media ratings data,which includes real-time, time-varying audience data for online media,as well as possibly other time-varying metrics obtained from one or moresecondary data feed(s), with demographics data included in the overnightratings data determined for the broadcast media.

Beginning with online media monitoring, the example environment of use700 of FIG. 7 includes one or more example census sources 705 thatprovide (e.g., in real-time) online media monitoring data, such as themedia monitoring data 130/135 described above, and which includes mediaidentifiers and timestamps logging the online media accessed and/orpresented by computing platforms in communication with, monitored by,etc., the census source(s) 705. For example, the census source(s) 705can correspond to one or more server, such as the server 120, one ormore meter, such as the meter 125, etc., and/or any combination thereof.In some examples, the census source(s) 705 also provide (e.g., inreal-time) one or more secondary online data feeds having information tobe combined with the online media monitoring data to generate ratingsdata characterizing online media exposure. For example, the censussource(s) 705 can correspond to one or more social media servers 145providing the social media data feed(s) 140, one or more news servers155 providing the news data feed(s) 150, one or more weather servers 165providing the weather data feed(s) 160, one or more program guideservers 175 providing the program guide data feed(s) 170, etc.

In the illustrated example of FIG. 7, the AME server 105 includes one ormore example data receivers 710 to receive the data provided by thecensus source(s) 705. For example, the data receiver(s) 710 can includethe media monitoring data receiver 305 to receive online mediamonitoring data provided by the census source(s) 705. Additionally oralternatively, the data receiver(s) 710 can include the secondary datafeed receiver 310 to receive the secondary online data feed(s) providedby the census source(s) 705. As such, the data receiver(s) 710 can beimplemented by any appropriate type(s) and/or number(s) of networkand/or data interface(s), such as the example interface circuit 1620 ofFIG. 16.

The example AME server 105 also includes an example real-time ratingsprocessor 715 to process the online media monitoring data and anysecondary data feed information received from the census source(s) 705to generate real-time ratings data characterizing online media exposure.For example, the real-time ratings processor 715 can include the exampledata fusion processor 315 to fuse, as described above, the online mediamonitoring data and secondary data feed information to generatereal-time ratings data that is updated as, or shortly after, the data isreceived from the census source(s) 705.

Turning next to broadcast media monitoring, the example environment ofuse 700 further includes an example panel data collector 720 to collectaudience measurement data determined by one or more audience measurementsystem monitoring media exposure associated with a statisticallyselected group of panelists. For example, the panel data collected bythe panel data collector 720 can be obtained using one or more audiencemeasurement technique(s) employing watermarks and/or signatures toidentify media accessed by and/or presented to the panelists. In thecontext of media monitoring, watermarks may be transmitted within and/orwith media signals. For example, watermarks can be metadata (e.g., suchas identification codes, ancillary codes, etc.) transmitted with media(e.g., inserted into the audio, video, or metadata stream of media) touniquely identify broadcasters and/or media (e.g., content oradvertisements), and/or to convey other information. Watermarks aretypically extracted using a decoding operation.

In contrast, signatures are a representation of a characteristic of themedia signal (e.g., a characteristic of the frequency spectrum of thesignal). Signatures can be thought of as fingerprints. Signatures aretypically not dependent upon insertion of identification codes (e.g.,watermarks) in the media, but instead preferably reflect an inherentcharacteristic of the media and/or the signal transporting the media.Systems to utilize codes (e.g., watermarks) and/or signatures for mediamonitoring are long known. See, for example, Thomas, U.S. Pat. No.5,481,294, which is hereby incorporated by reference in its entirety.

The example AME server 105 of FIG. 7 includes an example back officeprocessor 725 to receive the panel data from the panel data collector720. For example, the back office processor 725 can be implemented byany appropriate type(s) and/or number(s) of network and/or datainterface(s), such as the example interface circuit 1620 of FIG. 16. Theexample AME server 105 of FIG. 7 also includes an example overnightratings processor 730 to process the received panel data to determineovernight ratings data characterizing media exposure associated with thepanelists. Such overnight ratings data can include, but is not limitedto, television ratings data, radio ratings data, movie ratings data,etc., and can be generated using any appropriate ratings generationtechnique.

In many panelist-based audience measurement systems, the overnightratings data generated by the overnight ratings processor 730 includesdemographics data along with other data characterizing the mediaaccessed by and/or presented to the panelists. For example, suchdemographic data may include, but is not limited to, gender, age, race,income, location, etc., of the panelists exposed to the media identifiedin the audience measurement data. Such demographic data can bedetermined by the overnight ratings processor 730 because the panelistsare known to the AME and have agreed to provide such information for thepurpose of generating ratings data.

In some examples, the AME server 105 of FIG. 7 includes an examplereal-time ratings augmenter 735 to augment the real-time ratings datadetermined by the example real-time ratings processor 715 withinformation included in the overnight ratings data determined by theexample overnight ratings processor 730. For example, the real-timeratings augmenter 735 can augment the real-time ratings data determinedfor particular online media with the demographic data included in theovernight ratings data and associated with panelists exposed to the sameor similar media. Additionally or alternatively, the real-time ratingsaugmenter 735 can adjust (e.g., increase, decrease, etc.) values of thetime-varying audience(s) specified in the real-time ratings forparticular online media based on the audience values included in theovernight ratings data for the same or similar media. In some examples,media is considered to be the same if the media depicts the same content(e.g., television program, radio program, movie, etc.), advertisement(s)(e.g., commercial(s), etc.), etc., whereas media is considered similarif, for example, the different media are provided by the same source,the different media belong to the same franchise (e.g., the sametelevision series, the same movie franchise, etc.), the different mediacorrespond to the same genre, the different media include the sametalent (e.g., actors, actresses, etc.), etc.

In some examples, the AME server 105 of FIG. 7 further includes anexample ratings dashboard 740 to present the augmented, real-timeratings data determined by the real-time ratings augmenter 735. In somesuch examples, the ratings dashboard 740 includes a graphical userinterface (GUI) and/or other user interface to present the real-timeratings data (before and/or after augmentation) as one or more timeseries plots using the timestamps from the online media monitoring dataas the timebase, and with the plots depicting the time-varyingaudiences, the time-varying social impact, the time-varying news/weatherevents, time-varying demographics, etc., that are correlated with theonline media monitoring data in time and updated as new data becomesavailable. Additionally or alternatively, the ratings dashboard 740 mayoutput the real-time ratings data (before and/or after augmentation) inany data format and at any reporting interval (e.g., which may betime-based and/or event-based) to permit further post-processing of theratings data.

Example plots 2200 that may be output by the ratings dashboard 740 areillustrated in FIG. 22. In the example of FIG. 22, the ratings dashboard740 provides a first example plot 2205 depicting the time-varyingaudience of particular online media, such as the time-varying audiencedata 2010 of FIG. 20, which may be determined by the real-time ratingsprocessor 715, as described above. In the example of FIG. 22, theratings dashboard 740 provides a second example plot 2210, which istime-aligned with the first example plot 2205, depicting thetime-varying metric, such as the time-varying social metric 2005 of FIG.20, associated with the particular online media, which may be determinedby the real-time ratings processor 715 from one or more of the secondarydata feeds 140/150/160/170 of particular online media, as describedabove. In the example of FIG. 22, the ratings dashboard 740 provides athird example plot 2215, which is time-aligned with the first exampleplot 2205 and the second example plot 2210, depicting demographics dataincluded in the overnight ratings data for broadcast media that is thesame as or similar to the particular online media, and which may bedetermined by the overnight ratings processor 730.

While example manners of implementing the example AME server 105 and theexample meter 125 of FIG. 1 are illustrated in FIGS. 1-7, one or more ofthe elements, processes and/or devices illustrated in FIGS. 1-7 may becombined, divided, re-arranged, omitted, eliminated and/or implementedin any other way. Further, the example media monitoring data receiver305, the example secondary data feed receiver 310, the example datafusion processor 315, the example monitoring data parser 405, theexample secondary feed data parser(s) 410, the example secondary feeddata searcher(s) 415, the example ratings data generator 420, theexample timestamp filter 505, the example media identifier filter 510,the example audience determiner 605, the example social impactdeterminer 610, the example news event determiner 615, the exampleweather event determiner 620, the example program guide event determiner625, the example data aligner 630, the example ratings reporter 635, theexample data receiver(s) 710, the example real-time ratings processor715, the example back office processor 725, the example overnightratings processor 730, the example real-time ratings augmenter 735, theexample ratings dashboard 740 and/or, more generally, the example AMEserver 105 and/or the example meter 125 of FIGS. 1-7 may be implementedby hardware, software, firmware and/or any combination of hardware,software and/or firmware. Thus, for example, any of the example mediamonitoring data receiver 305, the example secondary data feed receiver310, the example data fusion processor 315, the example monitoring dataparser 405, the example secondary feed data parser(s) 410, the examplesecondary feed data searcher(s) 415, the example ratings data generator420, the example timestamp filter 505, the example media identifierfilter 510, the example audience determiner 605, the example socialimpact determiner 610, the example news event determiner 615, theexample weather event determiner 620, the example program guide eventdeterminer 625, the example data aligner 630, the example ratingsreporter 635, the example data receiver(s) 710, the example real-timeratings processor 715, the example back office processor 725, theexample overnight ratings processor 730, the example real-time ratingsaugmenter 735, the example ratings dashboard 740 and/or, more generally,the example AME server 105 and/or the example meter 125 could beimplemented by one or more analog or digital circuit(s), logic circuits,programmable processor(s), application specific integrated circuit(s)(ASIC(s)), programmable logic device(s) (PLD(s)) and/or fieldprogrammable logic device(s) (FPLD(s)). When reading any of theapparatus or system claims of this patent to cover a purely softwareand/or firmware implementation, at least one of the example AME server105, the example meter 125, the example media monitoring data receiver305, the example secondary data feed receiver 310, the example datafusion processor 315, the example monitoring data parser 405, theexample secondary feed data parser(s) 410, the example secondary feeddata searcher(s) 415, the example ratings data generator 420, theexample timestamp filter 505, the example media identifier filter 510,the example audience determiner 605, the example social impactdeterminer 610, the example news event determiner 615, the exampleweather event determiner 620, the example program guide event determiner625, the example data aligner 630, the example ratings reporter 635, theexample data receiver(s) 710, the example real-time ratings processor715, the example back office processor 725, the example overnightratings processor 730, the example real-time ratings augmenter 735and/or the example ratings dashboard 740 is/are hereby expressly definedto include a tangible computer readable storage device or storage disksuch as a memory, a digital versatile disk (DVD), a compact disk (CD), aBlu-ray disk, etc. storing the software and/or firmware. Further still,the example AME server 105, the example meter 125, the example mediamonitoring data receiver 305, the example secondary data feed receiver310, the example data fusion processor 315, the example monitoring dataparser 405, the example secondary feed data parser(s) 410, the examplesecondary feed data searcher(s) 415, the example ratings data generator420, the example timestamp filter 505, the example media identifierfilter 510, the example audience determiner 605, the example socialimpact determiner 610, the example news event determiner 615, theexample weather event determiner 620, the example program guide eventdeterminer 625, the example data aligner 630, the example ratingsreporter 635, the example data receiver(s) 710, the example real-timeratings processor 715, the example back office processor 725, theexample overnight ratings processor 730, the example real-time ratingsaugmenter 735 and/or the example ratings dashboard 740 may include oneor more elements, processes and/or devices in addition to, or insteadof, those illustrated in FIGS. 1-7, and/or may include more than one ofany or all of the illustrated elements, processes and devices.

Flowcharts representative of example machine readable instructions forimplementing the example AME server 105, the example meter 125, theexample media monitoring data receiver 305, the example secondary datafeed receiver 310, the example data fusion processor 315, the examplemonitoring data parser 405, the example secondary feed data parser(s)410, the example secondary feed data searcher(s) 415, the exampleratings data generator 420, the example timestamp filter 505, theexample media identifier filter 510, the example audience determiner605, the example social impact determiner 610, the example news eventdeterminer 615, the example weather event determiner 620, the exampleprogram guide event determiner 625, the example data aligner 630, theexample ratings reporter 635, the example data receiver(s) 710, theexample real-time ratings processor 715, the example back officeprocessor 725, the example overnight ratings processor 730, the examplereal-time ratings augmenter 735 and/or the example ratings dashboard 740are shown in FIGS. 8-15. In these examples, the machine readableinstructions comprise one or more programs for execution by a processor,such as the processor 1612 shown in the example processor platform 1600discussed below in connection with FIG. 16. The one or more programs, orportion(s) thereof, may be embodied in software stored on a tangiblecomputer readable storage medium such as a CD-ROM, a floppy disk, a harddrive, a digital versatile disk (DVD), a Blu-ray Disk™, or a memoryassociated with the processor 1612, but the entire program or programsand/or portions thereof could alternatively be executed by a deviceother than the processor 1612 and/or embodied in firmware or dedicatedhardware (e.g., implemented by an ASIC, a PLD, an FPLD, discrete logic,etc.). Also, one or more of the machine readable instructionsrepresented by the flowcharts of FIGS. 8-15 may be implemented manually.Further, although the example program(s) is(are) described withreference to the flowcharts illustrated in FIGS. 8-15, many othermethods of implementing the example AME server 105, the example meter125, the example media monitoring data receiver 305, the examplesecondary data feed receiver 310, the example data fusion processor 315,the example monitoring data parser 405, the example secondary feed dataparser(s) 410, the example secondary feed data searcher(s) 415, theexample ratings data generator 420, the example timestamp filter 505,the example media identifier filter 510, the example audience determiner605, the example social impact determiner 610, the example news eventdeterminer 615, the example weather event determiner 620, the exampleprogram guide event determiner 625, the example data aligner 630, theexample ratings reporter 635, the example data receiver(s) 710, theexample real-time ratings processor 715, the example back officeprocessor 725, the example overnight ratings processor 730, the examplereal-time ratings augmenter 735 and/or the example ratings dashboard 740may alternatively be used. For example, with reference to the flowchartsillustrated in FIGS. 8-15, the order of execution of the blocks may bechanged, and/or some of the blocks described may be changed, eliminated,combined and/or subdivided into multiple blocks.

As mentioned above, the example processes of FIGS. 8-15 may beimplemented using coded instructions (e.g., computer and/or machinereadable instructions) stored on a tangible computer readable storagemedium such as a hard disk drive, a flash memory, a read-only memory(ROM), a compact disk (CD), a digital versatile disk (DVD), a cache, arandom-access memory (RAM) and/or any other storage device or storagedisk in which information is stored for any duration (e.g., for extendedtime periods, permanently, for brief instances, for temporarilybuffering, and/or for caching of the information). As used herein, theterm tangible computer readable storage medium is expressly defined toinclude any type of computer readable storage device and/or storage diskand to exclude propagating signals and to exclude transmission media. Asused herein, “tangible computer readable storage medium” and “tangiblemachine readable storage medium” are used interchangeably. Additionallyor alternatively, the example processes of FIGS. 8-15 may be implementedusing coded instructions (e.g., computer and/or machine readableinstructions) stored on a non-transitory computer and/or machinereadable medium such as a hard disk drive, a flash memory, a ROM, a CD,a DVD, a cache, a RAM and/or any other storage device or storage disk inwhich information is stored for any duration (e.g., for extended timeperiods, permanently, for brief instances, for temporarily buffering,and/or for caching of the information). As used herein, the termnon-transitory computer readable medium is expressly defined to includeany type of computer readable storage device and/or storage disk and toexclude propagating signals and to exclude transmission media. As usedherein, when the phrase “at least” is used as the transition term in apreamble of a claim, it is open-ended in the same manner as the term“comprising” is open ended. Also, as used herein, the terms “computerreadable” and “machine readable” are considered equivalent unlessindicated otherwise.

An example program 800 that may be executed to implement the example AMEserver 105 of FIGS. 1-7 is represented by the flowchart shown in FIG. 8.For convenience and without loss of generality, execution of the exampleprogram 800 is described in the context of the AME server 105 operatingin the example environment of use 100 of FIG. 1. With reference to thepreceding figures and associated written descriptions, the exampleprogram 800 of FIG. 8 begins execution at block 805 at which the examplemonitoring data parser 405 of the AME server 105 implements the examplemedia monitoring data parsing process 205 described above to parse theonline media monitoring data 130/135 to obtain the media identifiers andassociated timestamps contained therein. At block 810, one or more ofthe secondary data feed parsers 410 of the AME server 105 implement oneor more of the secondary online data feed parsing processes 210described above to parse the secondary online data feed(s) 140, 150, 160and/or 170 to obtain secondary information (e.g., such as social mediadata, news data, weather data, program guide data, etc.) to be fusedwith the online media monitoring data 130/135 to generate ratings data.At block 815, the example ratings data generator 420 and one or more ofthe example secondary data feed searchers 415 of the AME server 105implement the example data fusion process 235 described above to fusethe parsed online media monitoring data 130/135 with relevantinformation parsed from the secondary online data feed(s) 140, 150, 160and/or 170 to determine ratings data characterizing exposure to theonline media identified in the online media monitoring data 130/135.

An example program 810P that may be executed to implement one or more ofthe example secondary feed data searchers 415 of FIGS. 4 and/or 5,and/or that may be used to perform the processing at block 810 of FIG. 8to select secondary data feed entries for combining with online mediamonitoring data, is represented by the flowchart shown in FIG. 9. Withreference to the preceding figures and associated written descriptions,the example program 900 of FIG. 9 begins execution at block 905 at whicha secondary feed data searcher 415 accesses a secondary online data feed(such as one or more of the feeds 140, 150, 160 and/or 170) to be usedto generate ratings data. At block 910, the secondary feed data searcher415 accesses the online media monitoring data 130/135 (e.g., afterparsing) to access a particular media identifier and the timestampsassociated with that media identifier. At block 915, the exampletimestamp filter 505 of the secondary feed data searcher 415 selects, asdescribed above, a first group of parsed data entries from the secondaryonline data feed having entry times (e.g., timestamps) corresponding to(e.g., equal to or within one or more time window(s) of, etc.) thetimestamps included in the media monitoring data entries for theparticular media identifier. At block 920, the example media identifierfilter 510 of the secondary feed data searcher 415 selects, based on theparticular media identifier being examined and as described above, asecond group of data entries from the first group of secondary data feedentries previously selected at block 915. In the illustrated example,the resulting second group of data entries are the data entries fromwhich secondary data feed information is to be obtained for determiningthe ratings data associated with the particular media identifier. Insome examples, execution of the program 900 is repeated for differentmedia identifiers represented in the online media monitoring data130/135.

A first example program 1000 that may be executed to implement theexample ratings data generator 420 of FIGS. 4 and/or 6 is illustrated inFIG. 10. With reference to the preceding figures and associated writtendescriptions, the example program 1000 of FIG. 10 begins execution atblock 1005 at which the ratings data generator 420 accesses the onlinemedia monitoring data 130/135 (e.g., after parsing) to access aparticular media identifier and the timestamps associated with thatmedia identifier. At block 1010, the example audience determiner 605processes, as described above, the data entries in the online mediamonitoring data 130/135 corresponding to the particular media identifierand associated timestamps accessed at block 1005 to determine a timevarying audience of media identified by the particular media identifierat times corresponding to the associated timestamps. At block 1015, theratings data generator 420 accesses data entries from one or more of thesecondary online data feeds 140, 150, 160 and/or 170, that were selected(e.g., by the secondary data feed searcher(s) 415, as described above)as relevant to the particular media identifier and associated timestampsfor which ratings data is being generated.

At block 1020, the ratings data generator 420 processes, as describedabove, the parsed secondary data feed entries accessed at block 1015 todetermine time varying secondary data feed information associated withthe particular media identifier and/or corresponding to the timestampsassociated with that particular media identifier. For example, and asdescribed above, at block 1020 the example social impact determiner 610of the ratings data generator 420 can process (e.g., using the exampleprocess 215) the selected data entries (e.g., selected based on theparticular media identifier and its associated timestamps) from thesocial media data feed(s) 140 to determine the time varying socialimpact of the media identified by the particular media identifier and attimes corresponding to the timestamps associated with the particularmedia identifier. Additionally or alternatively, at block 1020 theexample news event determiner 615 of the ratings data generator 420selects and processes (e.g., using the example process 220) the newsfeed data entries, as described above, to select and extract informationfrom those news feed data entries likely to affect exposure to the mediaidentified by the particular media identifier at times corresponding tothe timestamps associated with the particular media identifier.Additionally or alternatively, at block 1020 the example weather eventdeterminer 620 of the ratings data generator 420 selects and processes(e.g., using the process 225) weather feed data entries, as describedabove, to select and extract information from those news feed dataentries corresponding to (e.g., at the same time or within time windowsof) the timestamps associated with the particular media identifier.Additionally or alternatively, at block 1020 the example program guideevent determiner 625 of the ratings data generator 420 selects andprocesses (e.g., using the process 230) program guide data entriesparsed from the program guide feed(s) 170 to select and extractinformation from those program guide data entries corresponding to(e.g., at the same time or within time windows of) the timestampsassociated with the particular media identifier, as described above. Atblock 1025, the example data aligner 630 of the ratings data generator420 aligns, based on the monitoring data timestamps and as describedabove, values of the time varying audience determined at block 1010 forthe particular media identifier at different times corresponding to itsassociated timestamps with the information obtained at block 1020 fromthe one or more secondary online data feeds to generate ratings data(e.g., real-time ratings data) characterizing exposure to the onlinemedia identified by the particular media identifier and at differenttimes corresponding to monitoring data timestamps. In some examples,execution of the program 1000 is repeated for different mediaidentifiers represented in the online media monitoring data 130/135.

A second example program 1100 that may be executed to implement theexample ratings data generator 420 of FIGS. 4 and/or 6 is illustrated inFIG. 11. With reference to the preceding figures and associated writtendescriptions, the example program 1100 of FIG. 11 begins execution atblocks 1005 and 1010, which are described above in connection with FIG.10. At block 1115, the ratings data generator 420 accesses data entriesfrom the social media data feed(s) 140 that were selected (e.g., by thesecondary data feed searcher(s) 415, as described above) as relevant tothe particular media identifier and associated timestamps for whichratings data is being generated. At block 1120, the example socialimpact determiner 610 of the ratings data generator 420 performs theexample social media data parsing process 215 to process, as describedabove, the social media data entries accessed at block 1115 to determinethe time varying social impact of the media identified by the particularmedia identifier and at times corresponding to the timestamps associatedwith the particular media identifier. At block 1125, the example dataaligner 630 of the ratings data generator 420 aligns, based on themonitoring data timestamps and as described above, values of the timevarying audience determined at block 1010 for the particular mediaidentifier at different times corresponding to its associated timestampswith corresponding values of the time varying social impact obtained atblock 1120 to generate ratings data (e.g., real-time ratings data)characterizing exposure to the online media identified by the particularmedia identifier and at different times corresponding to monitoring datatimestamps. In some examples, execution of the program 1100 is repeatedfor different media identifiers represented in the online mediamonitoring data 130/135.

A third example program 1120P1 that may be executed to implement theexample ratings data generator 420 of FIGS. 4 and/or 6 is illustrated inFIG. 12. For example, the program 1120P1 may be used to implement theprocessing at block 1120 of FIG. 11. With reference to the precedingfigures and associated written descriptions, the example program 1120P1of FIG. 12 begins execution at block 1205 at which, for a particularmedia identifier included in the online media monitoring data 130/135,the example social impact determiner 610 of the ratings data generator420 examines each timestamp associated with the particular mediaidentifier in the monitoring data 130/135. For a given timestamp beingexamined, at block 1210 the social impact determiner 610 accesses asubset of the data entries that were selected from the social media datafeed(s) 140 (e.g., by the secondary data feed searcher(s) 415, asdescribed above) as relevant to the particular media identifier andcurrent timestamp being examined. In some examples, at block 1215, theexample social impact determiner 610 determines a respective number ofdistinct social media users associated with (e.g., who posted,submitted, authored, updated, etc.) the subset of the social media dataentries accessed at block 1210 as corresponding to that currenttimestamp being examined. In some examples, at block 1220, the socialimpact determiner 610 determines, as described above, metricscharacterizing the respective reaches of the social media usersassociated with (e.g., who posted, submitted, authored, updated, etc.)the subset of the social media data entries accessed at block 1210 ascorresponding to that current timestamp being examined. In someexamples, at block 1225, the social impact determiner 610 combines, asdescribed above, the metrics determined at block 1220 to determine anoverall value characterizing the social media reach of the mediaidentified by the particular media identifier at a time corresponding tothe current timestamp being examined. At block 1230, the social impactdeterminer 610 causes processing to continue until all timestampsassociated with the particular media identifier have been processed. Insome examples, execution of the program 1120P1 is repeated for differentmedia identifiers represented in the online media monitoring data130/135.

A fourth example program 1120P2 that may be executed to implement theexample ratings data generator 420 of FIGS. 4 and/or 6 is illustrated inFIG. 13. For example, the program 1120P2 may be used to implement theprocessing at block 1120 of FIG. 11. With reference to the precedingfigures and associated written descriptions, the example program 1120P2of FIG. 13 begins execution at block 1305 at which, for a particularmedia identifier included in the online media monitoring data 130/135,the example social impact determiner 610 of the ratings data generator420 examines each timestamp associated with the particular mediaidentifier in the monitoring data 130/135. For a given timestamp beingexamined, at block 1310 the social impact determiner 610 accesses asubset of the data entries that were selected from the social media datafeed(s) 140 (e.g., by the secondary data feed searcher(s) 415, asdescribed above) as relevant to the particular media identifier andcurrent timestamp being examined. At block 1315, the social impactdeterminer 610 determines, as described above, metrics characterizingthe social media feedback (e.g., number of likes, number of dislikes,number of thumbs-up, number of thumbs-down, etc.) to the respectiveentries of the subset of the social media data entries accessed at block1310 as corresponding to that current timestamp being examined. At block1320, the social impact determiner 610 combines, as described above, themetrics determined at block 1315 to determine an overall valuecharacterizing the social media response to the media identified by theparticular media identifier at a time corresponding to the currenttimestamp being examined. At block 1325, the social impact determiner610 causes processing to continue until all timestamps associated withthe particular media identifier have been processed. In some examples,execution of the program 1120P2 is repeated for different mediaidentifiers represented in the online media monitoring data 130/135.

A fifth example program 1120P3 that may be executed to implement theexample ratings data generator 420 of FIGS. 4 and/or 6 is illustrated inFIG. 14. For example, the program 1120P3 may be used to implement theprocessing at block 1120 of FIG. 11. With reference to the precedingfigures and associated written descriptions, the example program 1120P3of FIG. 14 begins execution at block 1405 at which, for a particularmedia identifier included in the online media monitoring data 130/135,the example social impact determiner 610 of the ratings data generator420 examines each timestamp associated with the particular mediaidentifier in the monitoring data 130/135. For a given timestamp beingexamined, at block 1410 the social impact determiner 610 accesses asubset of the data entries that were selected from the social media datafeed(s) 140 (e.g., by the secondary data feed searcher(s) 415, asdescribed above) as relevant to the particular media identifier andcurrent timestamp being examined. At block 1415, the social impactdeterminer 610 processes, as described above, the contents of therespective entries of the subset of the social media data entriesaccessed at block 1410 to determine a social media response (e.g., atotal number of positive entries, a percent of positive entries, a totalnumber of negative entries, a percent of negative entries, etc.) to themedia identified by the particular media identifier at a timecorresponding to the current timestamp being examined. At block 1420,the social impact determiner 610 causes processing to continue until alltimestamps associated with the particular media identifier have beenprocessed. In some examples, execution of the program 1120P3 is repeatedfor different media identifiers represented in the online mediamonitoring data 130/135.

A second example program 1500 that may be executed to implement theexample AME server 105 of FIGS. 1-7 is represented by the flowchartshown in FIG. 15. For convenience and without loss of generality,execution of the example program 1500 is described in the context of theAME server 105 operating in the example environment of use 700 of FIG.7. With reference to the preceding figures and associated writtendescriptions, the example program 1500 of FIG. 15 begins execution atblock 1505 at which the example real-time ratings processor 715 of theAME server 105 generates real-time ratings data characterizing onlinemedia exposure, as described above. At block 1510, the example overnightratings processor 730 of the AME server 105 generates overnight ratingsdata characterizing media exposure associated with the panelists, asdescribed above. At block 1515, the example real-time ratings augmenter735 of the AME server 105 augments the real-time ratings data determinedat block 1505 with information included in the overnight ratings datadetermined at block 1510 to determine augmented real-time ratings datacharacterizing online media exposure, as described above.

FIG. 16 is a block diagram of a first example processor platform 1600 toexecute the instructions of FIGS. 8-13 and/or 14 to implement theexample AME server 105 of FIGS. 1 and/or 3, which includes the examplemedia monitoring data receiver 305, the example secondary data feedreceiver 310 and the example data fusion processor 315 of FIG. 3. In theillustrated example of FIG. 16, the data fusion processor 315 includesthe example monitoring data parser 405, the example secondary feed dataparser(s) 410, the example secondary feed data searcher(s) 415 and theexample ratings data generator 420 of FIG. 4. The processor platform1600 can be, for example, a server, a personal computer, a mobile device(e.g., a cell phone, a smart phone, a tablet such as an iPad′), apersonal digital assistant (PDA), an Internet appliance, or any othertype of computing device.

The processor platform 1600 of the illustrated example includes aprocessor 1612. The processor 1612 of the illustrated example ishardware. For example, the processor 1612 can be implemented by one ormore integrated circuits, logic circuits, microprocessors or controllersfrom any desired family or manufacturer. In the illustrated example ofFIG. 16, the processor 1612 is configured via example instructions 1632to implement the example data fusion processor 315 of FIG. 3, whichincludes the example monitoring data parser 405, the example secondaryfeed data parser(s) 410, the example secondary feed data searcher(s) 415and the example ratings data generator 420 of FIG. 4.

The processor 1612 of the illustrated example includes a local memory1613 (e.g., a cache). The processor 1612 of the illustrated example isin communication with a main memory including a volatile memory 1614 anda non-volatile memory 1616 via a link 1618. The link 1618 may beimplemented by a bus, one or more point-to-point connections, etc., or acombination thereof. The volatile memory 1614 may be implemented bySynchronous Dynamic Random Access Memory (SDRAM), Dynamic Random AccessMemory (DRAM), RAMBUS Dynamic Random Access Memory (RDRAM) and/or anyother type of random access memory device. The non-volatile memory 1616may be implemented by flash memory and/or any other desired type ofmemory device. Access to the main memory 1614, 1616 is controlled by amemory controller.

The processor platform 1600 of the illustrated example also includes aninterface circuit 1620. The interface circuit 1620 may be implemented byany type of interface standard, such as an Ethernet interface, auniversal serial bus (USB), and/or a PCI express interface.

In the illustrated example, one or more input devices 1622 are connectedto the interface circuit 1620. The input device(s) 1622 permit(s) a userto enter data and commands into the processor 1612. The input device(s)can be implemented by, for example, an audio sensor, a microphone, acamera (still or video), a keyboard, a button, a mouse, a touchscreen, atrack-pad, a trackball, a trackbar (such as an isopoint), a voicerecognition system and/or any other human-machine interface.

One or more output devices 1624 are also connected to the interfacecircuit 1620 of the illustrated example. The output devices 1624 can beimplemented, for example, by display devices (e.g., a light emittingdiode (LED), an organic light emitting diode (OLED), a liquid crystaldisplay, a cathode ray tube display (CRT), a touchscreen, a tactileoutput device, a printer and/or speakers). The interface circuit 1620 ofthe illustrated example, thus, typically includes a graphics drivercard, a graphics driver chip or a graphics driver processor.

The interface circuit 1620 of the illustrated example also includes acommunication device such as a transmitter, a receiver, a transceiver, amodem and/or network interface card to facilitate exchange of data withexternal machines (e.g., computing devices of any kind) via a network1626 (e.g., an Ethernet connection, a digital subscriber line (DSL), atelephone line, coaxial cable, a cellular telephone system, etc.). Inthe illustrated example of FIG. 16, the interface circuit 1620 isconfigured via example instructions 1632 to implement the example mediamonitoring data receiver 305 and the example secondary data feedreceiver 310 of FIG. 3.

The processor platform 1600 of the illustrated example also includes oneor more mass storage devices 1628 for storing software and/or data.Examples of such mass storage devices 1628 include floppy disk drives,hard drive disks, compact disk drives, Blu-ray disk drives, RAID(redundant array of independent disks) systems, and digital versatiledisk (DVD) drives.

Coded instructions 1632 corresponding to the instructions of FIGS. 8-14may be stored in the mass storage device 1628, in the volatile memory1614, in the non-volatile memory 1616, in the local memory 1613 and/oron a removable tangible computer readable storage medium, such as a CDor DVD 1636.

FIG. 17 is a block diagram of a second example processor platform 1700to execute the instructions of FIG. 9 to implement the example secondaryfeed data searcher 415 of FIGS. 4 and/or 5, which includes the exampletimestamp filter 505 and the example media identifier filter 510. Theprocessor platform 1700 can be, for example, a server, a personalcomputer, a mobile device (e.g., a cell phone, a smart phone, a tabletsuch as an iPad′), a personal digital assistant (PDA), an Internetappliance, or any other type of computing device.

The processor platform 1700 of the illustrated example includes aprocessor 1712. The processor 1712 of the illustrated example ishardware. For example, the processor 1712 can be implemented by one ormore integrated circuits, logic circuits, microprocessors or controllersfrom any desired family or manufacturer. In the illustrated example ofFIG. 17, the processor 1712 is configured via example instructions 1732to implement the example secondary feed data searcher 415 of FIGS. 4and/or 5, which includes the example timestamp filter 505 and theexample media identifier filter 510.

The processor 1712 of the illustrated example includes a local memory1713 (e.g., a cache). The processor 1712 of the illustrated example isin communication with a main memory including a volatile memory 1714 anda non-volatile memory 1716 via a link 1718. The link 1718 may beimplemented by a bus, one or more point-to-point connections, etc., or acombination thereof. The volatile memory 1714 may be implemented bySynchronous Dynamic Random Access Memory (SDRAM), Dynamic Random AccessMemory (DRAM), RAMBUS Dynamic Random Access Memory (RDRAM) and/or anyother type of random access memory device. The non-volatile memory 1716may be implemented by flash memory and/or any other desired type ofmemory device. Access to the main memory 1714, 1716 is controlled by amemory controller.

The processor platform 1700 of the illustrated example also includes aninterface circuit 1720. The interface circuit 1720 may be implemented byany type of interface standard, such as an Ethernet interface, auniversal serial bus (USB), and/or a PCI express interface.

In the illustrated example, one or more input devices 1722 are connectedto the interface circuit 1720. The input device(s) 1722 permit(s) a userto enter data and commands into the processor 1712. The input device(s)can be implemented by, for example, an audio sensor, a microphone, acamera (still or video), a keyboard, a button, a mouse, a touchscreen, atrack-pad, a trackball, a trackbar (such as an isopoint), a voicerecognition system and/or any other human-machine interface.

One or more output devices 1724 are also connected to the interfacecircuit 1720 of the illustrated example. The output devices 1724 can beimplemented, for example, by display devices (e.g., a light emittingdiode (LED), an organic light emitting diode (OLED), a liquid crystaldisplay, a cathode ray tube display (CRT), a touchscreen, a tactileoutput device, a printer and/or speakers). The interface circuit 1720 ofthe illustrated example, thus, typically includes a graphics drivercard, a graphics driver chip or a graphics driver processor.

The interface circuit 1720 of the illustrated example also includes acommunication device such as a transmitter, a receiver, a transceiver, amodem and/or network interface card to facilitate exchange of data withexternal machines (e.g., computing devices of any kind) via a network1726 (e.g., an Ethernet connection, a digital subscriber line (DSL), atelephone line, coaxial cable, a cellular telephone system, etc.).

The processor platform 1700 of the illustrated example also includes oneor more mass storage devices 1728 for storing software and/or data.Examples of such mass storage devices 1728 include floppy disk drives,hard drive disks, compact disk drives, Blu-ray disk drives, RAID(redundant array of independent disks) systems, and digital versatiledisk (DVD) drives.

Coded instructions 1732 corresponding to the instructions of FIG. 9 maybe stored in the mass storage device 1728, in the volatile memory 1714,in the non-volatile memory 1716, in the local memory 1713 and/or on aremovable tangible computer readable storage medium, such as a CD or DVD1736.

FIG. 18 is a block diagram of a third example processor platform 1800 toexecute the instructions of FIGS. 10-13 and/or 14 to implement theexample ratings data generator 420 of FIGS. 4 and/or 6, which includesthe example audience determiner 605, the example social impactdeterminer 610, the example news event determiner 615, the exampleweather event determiner 620, the example program guide event determiner625, the example data aligner 630 and the example ratings reporter 635.The processor platform 1800 can be, for example, a server, a personalcomputer, a mobile device (e.g., a cell phone, a smart phone, a tabletsuch as an iPad′), a personal digital assistant (PDA), an Internetappliance, or any other type of computing device.

The processor platform 1800 of the illustrated example includes aprocessor 1812. The processor 1812 of the illustrated example ishardware. For example, the processor 1812 can be implemented by one ormore integrated circuits, logic circuits, microprocessors or controllersfrom any desired family or manufacturer. In the illustrated example ofFIG. 18, the processor 1812 is configured via example instructions 1832to implement the example ratings data generator 420 of FIGS. 4 and/or 6,which includes the example audience determiner 605, the example socialimpact determiner 610, the example news event determiner 615, theexample weather event determiner 620, the example program guide eventdeterminer 625, the example data aligner 630 and the example ratingsreporter 635.

The processor 1812 of the illustrated example includes a local memory1813 (e.g., a cache). The processor 1812 of the illustrated example isin communication with a main memory including a volatile memory 1814 anda non-volatile memory 1816 via a link 1818. The link 1818 may beimplemented by a bus, one or more point-to-point connections, etc., or acombination thereof. The volatile memory 1814 may be implemented bySynchronous Dynamic Random Access Memory (SDRAM), Dynamic Random AccessMemory (DRAM), RAMBUS Dynamic Random Access Memory (RDRAM) and/or anyother type of random access memory device. The non-volatile memory 1816may be implemented by flash memory and/or any other desired type ofmemory device. Access to the main memory 1814, 1816 is controlled by amemory controller.

The processor platform 1800 of the illustrated example also includes aninterface circuit 1820. The interface circuit 1820 may be implemented byany type of interface standard, such as an Ethernet interface, auniversal serial bus (USB), and/or a PCI express interface.

In the illustrated example, one or more input devices 1822 are connectedto the interface circuit 1820. The input device(s) 1822 permit(s) a userto enter data and commands into the processor 1812. The input device(s)can be implemented by, for example, an audio sensor, a microphone, acamera (still or video), a keyboard, a button, a mouse, a touchscreen, atrack-pad, a trackball, a trackbar (such as an isopoint), a voicerecognition system and/or any other human-machine interface.

One or more output devices 1824 are also connected to the interfacecircuit 1820 of the illustrated example. The output devices 1824 can beimplemented, for example, by display devices (e.g., a light emittingdiode (LED), an organic light emitting diode (OLED), a liquid crystaldisplay, a cathode ray tube display (CRT), a touchscreen, a tactileoutput device, a printer and/or speakers). The interface circuit 1820 ofthe illustrated example, thus, typically includes a graphics drivercard, a graphics driver chip or a graphics driver processor.

The interface circuit 1820 of the illustrated example also includes acommunication device such as a transmitter, a receiver, a transceiver, amodem and/or network interface card to facilitate exchange of data withexternal machines (e.g., computing devices of any kind) via a network1826 (e.g., an Ethernet connection, a digital subscriber line (DSL), atelephone line, coaxial cable, a cellular telephone system, etc.).

The processor platform 1800 of the illustrated example also includes oneor more mass storage devices 1828 for storing software and/or data.Examples of such mass storage devices 1828 include floppy disk drives,hard drive disks, compact disk drives, Blu-ray disk drives, RAID(redundant array of independent disks) systems, and digital versatiledisk (DVD) drives.

Coded instructions 1832 corresponding to the instructions of FIGS. 10-13and/or 14 may be stored in the mass storage device 1828, in the volatilememory 1814, in the non-volatile memory 1816, in the local memory 1813and/or on a removable tangible computer readable storage medium, such asa CD or DVD 1836.

FIG. 19 is a block diagram of a fourth example processor platform 1900to execute the instructions of FIG. 15 to implement the example AMEserver 105 of FIGS. 1 and/or 7, which includes the example datareceiver(s) 710, the example real-time ratings processor 715, theexample back office processor 725, the example overnight ratingsprocessor 730, the example real-time ratings augmenter 735 and theexample ratings dashboard 740. The processor platform 1900 can be, forexample, a server, a personal computer, a mobile device (e.g., a cellphone, a smart phone, a tablet such as an iPad′), a personal digitalassistant (PDA), an Internet appliance, or any other type of computingdevice.

The processor platform 1900 of the illustrated example includes aprocessor 1912. The processor 1912 of the illustrated example ishardware. For example, the processor 1912 can be implemented by one ormore integrated circuits, logic circuits, microprocessors or controllersfrom any desired family or manufacturer. In the illustrated example ofFIG. 19, the processor 1912 is configured via example instructions 1932to implement the example real-time ratings processor 715, the exampleback office processor 725, the example overnight ratings processor 730,the example real-time ratings augmenter 735, the example ratingsdashboard 740 of FIG. 7.

The processor 1912 of the illustrated example includes a local memory1913 (e.g., a cache). The processor 1912 of the illustrated example isin communication with a main memory including a volatile memory 1914 anda non-volatile memory 1916 via a link 1918. The link 1918 may beimplemented by a bus, one or more point-to-point connections, etc., or acombination thereof. The volatile memory 1914 may be implemented bySynchronous Dynamic Random Access Memory (SDRAM), Dynamic Random AccessMemory (DRAM), RAMBUS Dynamic Random Access Memory (RDRAM) and/or anyother type of random access memory device. The non-volatile memory 1816may be implemented by flash memory and/or any other desired type ofmemory device. Access to the main memory 1914, 1916 is controlled by amemory controller.

The processor platform 1900 of the illustrated example also includes aninterface circuit 1920. The interface circuit 1920 may be implemented byany type of interface standard, such as an Ethernet interface, auniversal serial bus (USB), and/or a PCI express interface.

In the illustrated example, one or more input devices 1922 are connectedto the interface circuit 1920. The input device(s) 1922 permit(s) a userto enter data and commands into the processor 1912. The input device(s)can be implemented by, for example, an audio sensor, a microphone, acamera (still or video), a keyboard, a button, a mouse, a touchscreen, atrack-pad, a trackball, a trackbar (such as an isopoint), a voicerecognition system and/or any other human-machine interface.

One or more output devices 1924 are also connected to the interfacecircuit 1920 of the illustrated example. The output devices 1924 can beimplemented, for example, by display devices (e.g., a light emittingdiode (LED), an organic light emitting diode (OLED), a liquid crystaldisplay, a cathode ray tube display (CRT), a touchscreen, a tactileoutput device, a printer and/or speakers). The interface circuit 1920 ofthe illustrated example, thus, typically includes a graphics drivercard, a graphics driver chip or a graphics driver processor.

The interface circuit 1920 of the illustrated example also includes acommunication device such as a transmitter, a receiver, a transceiver, amodem and/or network interface card to facilitate exchange of data withexternal machines (e.g., computing devices of any kind) via a network1926 (e.g., an Ethernet connection, a digital subscriber line (DSL), atelephone line, coaxial cable, a cellular telephone system, etc.).

The processor platform 1900 of the illustrated example also includes oneor more mass storage devices 1928 for storing software and/or data.Examples of such mass storage devices 1928 include floppy disk drives,hard drive disks, compact disk drives, Blu-ray disk drives, RAID(redundant array of independent disks) systems, and digital versatiledisk (DVD) drives.

Coded instructions 1932 corresponding to the instructions of FIG. 15 maybe stored in the mass storage device 1928, in the volatile memory 1914,in the non-volatile memory 1916, in the local memory 1913 and/or on aremovable tangible computer readable storage medium, such as a CD or DVD1936.

Although certain example methods, apparatus and articles of manufacturehave been disclosed herein, the scope of coverage of this patent is notlimited thereto. On the contrary, this patent covers all methods,apparatus and articles of manufacture fairly falling within the scope ofthe claims of this patent.

What is claimed is:
 1. An apparatus to monitor streaming media exposure,the apparatus comprising: memory; and a processor to execute computerreadable instructions to at least: access first data entries from afirst data source based on a first media identifier, the first dataentries associated with first streaming media that was at least one ofpresented or accessed via a group of media devices, the first mediaidentifier corresponding to the first streaming media, respective onesof the first data entries including the first media identifier andcorresponding timestamps that indicate when the first streaming mediawas at least one of presented or accessed via the group of mediadevices; access, via a network, second data entries from a second datasource based on at least one of a keyword or phrase, the second dataentries associated with at least one of news information or weatherinformation corresponding to the at least one of the keyword or thephrase; and align, based on the timestamps, the second data entries withvalues of a time varying audience of the first streaming mediadetermined based on the first data entries to determine ratings datathat correlates changes in the time varying audience of the firststreaming media with the at least one of the news information or theweather information.
 2. The apparatus of claim 1, wherein the first datasource includes monitoring data reported by at least one of monitoringapplications executed by respective ones of the group of media devicesor monitoring devices in communication with the respective ones of thegroup of media devices, and the processor is to communicate with the atleast one of the monitoring applications executed by the respective onesof the group of media devices or the monitoring devices in communicationwith the respective ones of the group of media device to obtain themonitoring data.
 3. The apparatus of claim 1, wherein the second dataentries have respective entry times, and the processor is to access thesecond data entries based on the at least one of a keyword or phrase,and based on the second data entries having entry times within a timewindow corresponding to the timestamps of the first data entries.
 4. Theapparatus of claim 3, wherein the second data entries are associatedwith at least one of weather alerts, weather watches, or weatherwarnings, and the entry times of respective ones of second data entriesidentify when the at least one of the weather alerts, the weatherwatches, or the weather warnings associated with the respective ones ofsecond data entries were at least one of posted or updated on the seconddata source.
 5. The apparatus of claim 3, wherein the second dataentries are associated with at least one of news alerts or newsbulletins, and the entry times of respective ones of second data entriesidentify when the at least one of the news alerts or the news bulletinsassociated with the respective ones of second data entries were at leastone of posted or updated on the second data source.
 6. The apparatus ofclaim 1, wherein the processor is to present the ratings data via agraphical user interface.
 7. The apparatus of claim 6, wherein topresent the rating data, the processor is to: present, in the graphicaluser interface, the values of the time varying audience of the firststreaming media; and present, in the graphical user interface,descriptive information time-aligned, based on the timestamps, with thevalues of the time varying audience of the first streaming media, thedescriptive information obtained from the second data entries.
 8. Anon-transitory computer readable medium comprising computer readableinstructions that, when executed, cause a processor to at least: accessfirst data entries from a first data source based on a first mediaidentifier, the first data entries associated with first streaming mediathat was at least one of presented or accessed via a group of mediadevices, the first media identifier corresponding to the first streamingmedia, respective ones of the first data entries including the firstmedia identifier and corresponding timestamps that indicate when thefirst streaming media was at least one of presented or accessed via thegroup of media devices; access, via a network, second data entries froma second data source based on at least one of a keyword or phrase, thesecond data entries associated with at least one of news information orweather information corresponding to the at least one of the keyword orthe phrase; and align, based on the timestamps, the second data entrieswith values of a time varying audience of the first streaming mediadetermined based on the first data entries to determine ratings datathat correlates changes in the time varying audience of the firststreaming media with the at least one of the news information or theweather information.
 9. The non-transitory computer readable medium ofclaim 8, wherein the first data source includes monitoring data reportedby at least one of monitoring applications executed by respective onesof the group of media devices or monitoring devices in communicationwith the respective ones of the group of media devices, and theinstructions cause the processor to communicate with the at least one ofthe monitoring applications executed by the respective ones of the groupof media devices or the monitoring devices in communication with therespective ones of the group of media device to obtain the monitoringdata.
 10. The non-transitory computer readable medium of claim 8,wherein the second data entries have respective entry times, and theinstructions cause the processor to access the second data entries basedon the at least one of a keyword or phrase, and based on the second dataentries having entry times within a time window corresponding to thetimestamps of the first data entries.
 11. The non-transitory computerreadable medium of claim 10, wherein the second data entries areassociated with at least one of weather alerts, weather watches, orweather warnings, and the entry times of respective ones of second dataentries identify when the at least one of the weather alerts, theweather watches, or the weather warnings associated with the respectiveones of second data entries were at least one of posted or updated onthe second data source.
 12. The non-transitory computer readable mediumof claim 10, wherein the second data entries are associated with atleast one of news alerts or news bulletins, and the entry times ofrespective ones of second data entries identify when the at least one ofthe news alerts or the news bulletins associated with the respectiveones of second data entries were at least one of posted or updated onthe second data source.
 13. The non-transitory computer readable mediumof claim 8, wherein the instructions cause the process to present theratings data via a graphical user interface.
 14. The non-transitorycomputer readable medium of claim 13, wherein to present the ratingdata, the instructions cause the processor to: present, in the graphicaluser interface, the values of the time varying audience of the firststreaming media; and present, in the graphical user interface,descriptive information time-aligned, based on the timestamps, with thevalues of the time varying audience of the first streaming media, thedescriptive information obtained from the second data entries.
 15. Anapparatus to monitor streaming media exposure, the apparatus comprising:means for accessing first data entries from a first data source based ona first media identifier, the first data entries associated with firststreaming media that was at least one of presented or accessed via agroup of media devices, the first media identifier corresponding to thefirst streaming media, respective ones of the first data entriesincluding the first media identifier and corresponding timestamps thatindicate when the first streaming media was at least one of presented oraccessed via the group of media devices; means for accessing second dataentries from a second data source via a network, the means for accessingthe second data entries to access the second data entries based on atleast one of a keyword or phrase, the second data entries associatedwith at least one of news information or weather informationcorresponding to the at least one of the keyword or the phrase; andmeans for determining ratings data that correlates changes in a timevarying audience of the first streaming media with the at least one ofthe news information or the weather information, the means fordetermining the ratings data to determine values of the time varyingaudience of the first streaming media based on the first data entries,the means for determining the ratings data to align, based on thetimestamps, the second data entries with the values of the time varyingaudience to determine the ratings data.
 16. The apparatus of claim 15,wherein the first data source includes monitoring data reported by atleast one of monitoring applications executed by respective ones of thegroup of media devices or monitoring devices in communication with therespective ones of the group of media devices, and the means foraccessing the first data entries is to communicate with the at least oneof the monitoring applications executed by the respective ones of thegroup of media devices or the monitoring devices in communication withthe respective ones of the group of media device to obtain themonitoring data.
 17. The apparatus of claim 15, wherein the second dataentries have respective entry times, and the means for accessing thesecond data entries is to access the second data entries based on the atleast one of a keyword or phrase, and based on the second data entrieshaving entry times within a time window corresponding to the timestampsof the first data entries.
 18. The apparatus of claim 17, wherein thesecond data entries are associated with at least one of weather alerts,weather watches, or weather warnings, and the entry times of respectiveones of second data entries identify when the at least one of theweather alerts, the weather watches, or the weather warnings associatedwith the respective ones of second data entries were at least one ofposted or updated on the second data source.
 19. The apparatus of claim17, wherein the second data entries are associated with at least one ofnews alerts or news bulletins, and the entry times of respective ones ofsecond data entries identify when the at least one of the news alerts orthe news bulletins associated with the respective ones of second dataentries were at least one of posted or updated on the second datasource.
 20. The apparatus of claim 15, wherein the means for determiningthe ratings data is to: present, in a graphical user interface, thevalues of the time varying audience of the first streaming media; andpresent, in the graphical user interface, descriptive informationtime-aligned, based on the timestamps, with the values of the timevarying audience of the first streaming media, the descriptiveinformation obtained from the second data entries.